Website Design - Creative Agency, inMark Media in White Plains, NY

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Supermarket Advertising — The Only Exclusive Advertisement

Supermarket advertising is exactly what it sounds like: advertisement in supermarkets. The in-and-outs of traditional advertising can be difficult to figure out, especially for small businesses whose budgets are not as developed as larger companies.

Even with proper planning and an adequate budget, a company can spend months working on an ad campaign only for it to get lost among its competitors. Competition is the devil to any company. It’s what drives away consumers and decreases sales.

That’s why supermarket advertising works—it’s exclusive.

Supermarket advertising is entirely exclusive. Our clients are the only company in their industry that advertise in their local supermarkets. That means there’s no outshining competitors and no fear that your competitors advertisements will outshine yours. The only focus is your advertisement’s quality.

Why exclusivity? Because inMark cares. We care about our clients and their successes.

InMark’s supermarket advertising products:

1. Brand Bins
2. Brand Bars
3. Brand Benches
4. Cart Corrals
5. Welcome Center

 Brand Bins

Think about it. Most people go to supermarkets for an extended period of time, and a lot of them bring a coffee or drink with them. These trash bins advertise our clients on the sides. That means when a costumer is going to throw out their latte, your business is what’s on their mind.

 Brand Bars

 An update to the original grocery store checkout divider. InMark’s Brand Bars feature a 3-inch high billboard that displays a double sided advertisement. Our distinct and sharp Brand Bars are unique from other advertisements. Their innovation is sure to catch the eye of supermarket shoppers.

 

Brand Benches        

If a shopper is tired, what are they going to do? Sit down. That’s why brand benches are one of the smartest investments for small businesses. Our dynamic and versatile platforms are strategically placed so they catch the attention of even those who are in too much of a rush to sit down.

 

Cart Corrals

A potential costumer is about to embark on their weekly food-shopping trip. What’s the first thing they’ll need? A cart! That’s where they’ll see your advertisement. You’ll be on their mind from the beginning of their shopping experience to the end, AND even on their drive home after dropping the cart off at the corral.

 

Welcome Center

Obtain brand familiarity in the easiest way possible. What’s a better way to get exposure among your local market than by welcoming them to the place they frequent the most? Our 7-foot tall welcome centers are the first engaging material costumers will see when arriving to the supermarket.

Advertising isn’t easy, but inMark makes it easier. Our supermarket advertising programs allow companies to exclusively advertise their businesses to their local markets in their local supermarkets. If you or someone you know is interested in our services, call or visit our website for more information about our programs.

source http://inmarkmg.com/supermarkets/supermarket-advertising-the-only-exclusive-advertisement/

InMark’s Tips for SEO writing

InMark’s Tips for SEO writing

Just as inMark is a business, so are search engines. That means they want to make money.  But, that won’t happen by promoting unprofessional sites to the top of consumer searches. Search engine web crawlers track what users want to read. That means conversational, clear and concise articles will ultimately win the race. Content that is difficult to understand will create nothing but failed views.

1. Focus on the “goings-on” of your article- One of the most important components of your SEO article is your material. Whether you’re trying to get to the top of the search or not, content should be your number one

• Repeat: Keywords should be repeated 4-8 times, but don’t over-stuff your story with them. Some web crawlers will mark you negatively for overusing keywords.
• Introduce: Introductions and conclusions are essential to the success of your SEO article. Introductions should include a brief summary to the story and conclusions should repeat the key aspects of your article.
• Check: Misspellings and bad sentences will severely decrease your views. Web crawlers can’t read poorly worded sentences and grammatical errors. Even if they could, they wouldn’t promote poorly written content to the top of searches.
• Graphics: Photos, sidebars, graphs and charts are all added bonuses that will increase the views on your page.

2. Use authoritative sites- cautiously but consistently.

• Hyperlinking: Hyperlinks are your friends, especially if you are linking to highly respected and valued sites and articles. Authoritative outside sources are imperative to getting your article to the top of a search.
• Three: Link to at least three relevant pages in each of your stories.

3. Format your content- The longer people stay on your page, the more likely they are to search around. Lists keep people focused on the keys of your article. They’re easier to understand and cause less stress for the reader.

• Subheadings: With SEO writing, lists are your best friend. Lists should include subheadings and bolded headings. They tell the reader what each section is going to explain.
• Bold: Make the subheadings stand out. It’s easier on the reader to figure out what sections to read.
• Numbers: Lists with numbers get clicks. When using numbered lists, use odd numbers. Odd numbered lists get more views.

4. Headlines that get to the point- A failed headline is a failed article. If it doesn’t get to the point, no one will click on it. Make them clear; make them keyword loaded.

• Character rule: Headlines are the most important words in your article. But, that doesn’t mean there should be a lot of words. Keep headlines under 65 characters, because search engine web crawlers won’t index anything more.
• Active: Stay in the active voice and use concrete keywords that people would actually search. Think about how you would use search engines. Most people use fragments to enter a search. That’s why keywords are so important.
• Front Load: Most relevant words should always come first.
• Clear: Cleverness doesn’t win here. Clarity and accuracy are the most important components of a successful SEO headline.

SEO content is important to the online success of businesses big and small. However, many fall short when they attempt it. Keep your headlines clear and concise, format your article into lists, employ subheadings (especially bolded ones) and link to authoritative sites. Follow these key tips and your business may be a successful SEO-content business.

source http://inmarkmg.com/agency/inmarks-tips-for-seo-writing/

InMark Media Welcomes Photography Intern Tara Murphy

InMark Media is pleased to welcome, Tara Murphy, one of inMark Media’s first and newest Photography Interns. Tara is currently going to be a senior in the fall at Manhattanville College, located in Purchase, NY. She is driven to continue pursuing a career in the Photography field while studying to get her degree in  May 2018. Her double major in digital media production and studio art make her a strong asset to the inMark Media team.

Tara is a driven, creative, and dedicated student who has many goals in mind. Not only does she attend Manhattanville College as a full-time student with a 3.7 GPA, she is also their intern photographer for their Office of Communications on campus. In her spare time she also teaches Ballet, Modern, Jazz and Irish dance at the Pound Ridge School of dance. She states, “Staying busy and constantly learning is what keeps me going and motivated, I always want to be doing something to better myself, my community, or the people around me in any way possible.” While staying busy this summer at inMark Media, she will also continue to teach dance, intern at Faviana International in Manhattan and work on her own photography freelance business, Taralaurenarts.

At inMark Media, Tara holds a very important responsibility. She is constantly planning new photo shoots and designing layout ideas for our social media. Moreover, Tara appreciates being able to work with such creative talented people. She expresses how open, collaborative and driven the team is and how she loves the relaxed comfortable work space. With that being said, Tara feels inspired by being around the team and able to approach each of them with no problem. She feels that “The team wants you to get involved, voice your opinion and make things happen. Not only do they want you to add to their company, but they want you to take away and learn as much as possible from your experience here.”

source http://inmarkmg.com/inmark-news/inmark-media-welcomes-photography-intern-tara-murphy/