Tips To Supercharge Your Sales

The sales sphere is constantly changing due to the Generations moving in and out of the workforce. As sales trends adapt, businesses must evolve alongside them.

The Future is Generation Z
Although Millennial’s are still an important buying force, Generation Z is catching up in terms of sales influence. This generation has never known a world without technology at the fingertips. They are linked to environmental issues and stepping outside accepted shopping norms. They prefer brick and mortar stores to online shopping.

Sales Enablement
A sales force can always benefit from a reassessment on strategy. Leaning new sales techniques are being continuously nurtured and implemented. A team always benefits from the realignment of objectives and skill set. If a new technique is added to the strategy, this sales enablement can encompass both old and new salespeople. This is a prudent way to readjust selling policy under the guise of training.

Click Through the Channels
Generation Z does extensive online research into a product before buying. They rely on reviews and star ratings to help them make a shopping decision. Personalized omni-channel marketing will impact both marketing and sales. They two channels must be integrated in a seamless way for this new generation of shoppers.

source https://inmarkmg.com/sales/tips-to-supercharge-your-sales/

Getting Smart with Email Marketing

The majority of customers prefer being contacted by email. Email leads to the biggest number of conversions. Every marketing campaign should follow these tips.

Your Email Format Is Your Canvas
A personalized email stands out from the black and white barrage of information that usually sits in an inbox. Ensure your email format is inviting and individual. For example, when an email acknowledges the receiver is in a relationship and customizes the communication accordingly, there is a higher conversion rate.

Aim For The Phone
When the email is readable and well-formatted on mobile phones, there are fewer deletions. Shorter sentences, lower pixelated images, and an easy-read font are the way to go.

Capture The Audience’s Attention
Emails that grab the reader’s attention are more likely to be read and considered for purchase than more formulaic emails. Think about something the recipient will have never seen before in an email and use that.

Emails are Important, But Timing is Everything
Flooding someone’s inbox with emails is a one-way ticket to the Unsubscribe button unless your content is riveting and novel. Also, consider changing the time your emails land. If you are fighting against dozens of other emails, you should figure out different time slots that work for your company.

source https://inmarkmg.com/marketing/getting-smart-with-email-marketing/

The Checklist For A Successful Work Culture

Having a successful work culture is difficult to find these days. Want to know the secret? Check out this checklist on how to have a successful work culture.

They Say Culture Wasn’t Built in a Day
You can emulate the same attractive workspace for your employees to thrive. This change doesn’t have to happen overnight; your workers might think it strange if you change operations too quickly. By making smaller adaptations, you can subtly change the environment. Change will happen, but patience is required. You can open up a suggestion box to to give management of what direction they should take.

Family
When you are hiring, think long term. Can you imagine this person fitting in with the work-family you already have in place? How you treat family members is how you should treat your work family.

Nothing is Permanent…Except Perks
The word perks it derived from the Latin word perquirere, meaning to search for thoroughly. If your company doesn’t offer perks, you can be sure your workforce will be tempted to search for another job. Nurture your company’s positive environment by offering perks like extended maternity leave, flexible work hours, and other services.

Your Values Become Your Culture
Value what your employees hold dear. If they make a suggestion to volunteer free time for charity or sponsor a teammate in a charity run, hop on board and make that the goal for the entire team. This creates a supportive work culture.

source https://inmarkmg.com/culture/the-checklist-for-a-successful-work-culture/