6 ‘Super’ Supermarket Advertising Products

What’s the one place in town that every person has to visit at least once a week? What’s the store that sells something that everyone needs, regardless of their likes or interests? Still don’t know? It’s the Supermarket!  The traffic of an average grocery store per week alone is pretty impressive…15,000-30,000 shoppers to be exact! The fact that the supermarket is one of the most visited places in your community makes it a prime space to advertise your small to medium-sized business.

So, what if we told you that we can get your business in one of the highly coveted supermarkets in your community? That’s where we come in. At inMark Media, we offer five different products that capture your business succinctly and deliver a clear message to your potential clients. It doesn’t get more local than the grocery store!

Welcome Center

Designed to be interactive, the Welcome Center is the first and last thing that shoppers see when they visit the grocery store. A beautiful, large display with a 2’x4’ full color ad, the welcome center can easily be noticed from far away. In addition to the large display, there is room to place smaller fliers, coupons, or other marketing materials to entice shoppers to approach the display. The purpose of the welcome center is to welcome shoppers, distribute weekly circulars, hand sanitizing wipes and provide branding opportunities.

 

Cart Corrals

A supermarket shopper is about to embark on their weekly food shopping trip. What’s the first thing they’ll need? A cart! A cart! Carts are an inevitable part of customers’ supermarket experience. Be part of both the beginning and end of their supermarket experience by choosing our cart corral advertisement. We guarantee that our cart corrals will give your brand repetitive and essential exposure.

Shopping Carts

What better way to obtain brand familiarity than having your business within the customer’s vision for 45 minutes per visit? Shoppers will not only see your brand for their entire trip, but so will every person they cross paths-or aisles- with. Shopping carts are one of the best spaces to expose your brand in a smart way.

 

Brand Bench

With its large size, bold color, and tactical placement, it catches the attention of even those in too much of a rush to sit down. It is one of our largest products that will display your company in style.

 

Brand Bins

Waste baskets with a twist. Our strategically placed brand bins expose your brand to your target market, whether someone is actively utilizing the brand bins or not. That means if a customer is throwing out their latte or walking past the bin on their way out of the supermarket, your products and services are on their mind.

 

Brand Bars

A supermarket divider with a twist and innovative design, our versatile brand bars feature a 3-inch billboard that displays a double-sided advertisement. Brand bars guarantee exposure and engagement with your local market.

inMark not only makes the advertising easy, but we personalize strategy and design to meet your company needs and goals. Contact us today for more information!

source https://inmarkmg.com/supermarkets/6-super-supermarket-advertising-products/

Businesses that benefit the most from Supermarket Advertising

Advertising for your business can be daunting because there are so many options. In addition to print, you have the rise and dominance of the digital and social world. So with an infinite amount of options -and a not so infinite amount of money- the pressure to choose the right option is high. However, if you have a small to medium-sized business, the struggle to make a decision is over! As mentioned on several other blogs- both on this website and others- supermarket advertising is a prime method for reaching the attention of potential clients in the local community. Most supermarkets average 15,000 to 30,000 shoppers each week with 2-3 visits per family per week. In addition to being the most frequently visited location in your neighborhood; the supermarket is a platform that allows for different kinds of advertising space, adding variety to how your target market recognizes your business. Because communities are so closely connected to grocery stores, they are the ideal places for targeted, direct advertising.

But let’s break it down even further. Since no two business industries are alike, we have narrowed down the top five types of businesses that benefit the most from supermarket advertising.

 

Law Offices

When people need a lawyer, they’re usually looking for someone nearby. In addition to this, people want someone who they can trust and will be approachable. Advertising in the supermarket not only shows how local your services are, but sends a message to potential clients that you are willing to reach them where they are, thereby building trust.

 

Real Estate

Because most real estate agents establish a client base through word of mouth, the need to build and retain a reputation in the local community is extremely important. Start at the base of that community with your local supermarket.

 

Medical Services

When people are seeking medical services, they are not likely to travel extensively. This is because the nature of medical services is often in response to something that is happening to the patient in real time. Beat out your competition by placing your ad somewhere where the patient frequently visits, and is sure to notice on a weekly basis.

 

Insurance Agents

Insurance companies are most appealing to the household’s primary decision maker, who are also the most likely to take charge of grocery shopping. Meet your audience where they visit the most!

 

Auto Dealerships

Auto Dealerships depend on repetition and visibility. The supermarket is the perfect place for both of these things since it is the community go-to and shoppers go to the store 2-3 times a week.

Supermarket advertising builds brand recognition through repetition, visibility, and location. Being seen, seen often and seen by the right people are vital in creating clout for your business, especially within the local community. For more information on the types of products we offer visit our supermarket page.

 

source https://inmarkmg.com/supermarkets/five-types-of-businesses-that-benefit-the-most-from-supermarket-advertising/

Synergy Aviation – Video Testimonial for InMark Media

Watch video on YouTube here: https://youtu.be/x6ZSSpDPy5k

Four Reasons Business Cards are Necessary

Ahh, business cards. The small pieces of paper that are the most basic yet most valuable part of a business’s brand. They’re not only inexpensive, but they’re easily distributable, portable, and informative. Building a business, or growing a business, is like building or adding on to a house. You need to start with the foundation, otherwise the rest will eventually fall through. The foundation in your business? Branding. The best way to brand, market, promote, advertise your business? Business cards.

You can’t get more personal

Sending your contact information to a potential client or partner via e-mail or Linkedin is effective in most cases. But, it’s still impersonal. It’s simple—there are no forms of digital connection that equally compare to in-person exchanges. And, even though it may seem otherwise, not everyone owns digital devices. Even for those that do have phones or tablets, it often takes too much unnecessary time to exchange phone numbers or e-mails when one firm handshake and business card exchange can do the trick. Get personal!

Your business cards are your brand

You’re presenting the first impression of your business to your client, potential hire, or partner when you hand them your business card. Why does that matter? Well, would you want to do business with someone who hands you a piece of ripped out notebook paper with a scribbled 000-000-0000? Or, would you rather do business with a company that hands you a pristine, sleek, and professional business card with all their information, location, and social media information? You may not realize it, but the impression you give from your business card can easily determine the outcome of your connection. 

Creativity equals extra promotion

Business cards are intended to introduce your business and eventually create a sale. But, just because you are handing the card to one person doesn’t mean it isn’t being shared with more. Often, creative and unique business cards will be shared with coworkers, family members, and friends. So, your initial promotional purpose is multiplied! Take this divorce lawyer’s cards for example.

Prime accessibility

If you e-mail someone your contact information, or send it via a Linkedin message, you’re more than likely going to face an issue at one point. Either the connection will fail, the message won’t send, or the person on the other line doesn’t have enough service to open your message. One thing that doesn’t depend on internet accessibility? Business cards! No matter when you hand them out, day, night, weekends, holidays, they are always available for information.

You may be more of an internet-type guy or gal, but the truth is, business cards are still as necessary as ever. If you want personal or professional growth, or even to stay relevant, you’re going to need to get yourself and your business some cards. Luckily, there are some places that make designing your business cards basically effortless—and on brand. Bottom line, if someone asks you for your business card, and you don’t have one, you’ll immediately lose their respect and most likely their business.

source https://inmarkmg.com/uncategorized/four-reasons-business-cards-are-necessary/

How Supermarket Advertising Outshines Other Forms

Advertising money is a scary thing to spend. You’re basically putting money into a theory—a theory that you’ll get more customers or increased sales. But, without proper strategy and thorough planning, your advertising program can send you straight into debt. Don’t worry though, we’ve outlined the do’s and don’ts for advertising your small business:

Out with the old 

Print advertisements were once the king of advertisement, but they’re quickly losing their mantra. They aren’t worthless, but they definitely deserve less attention, and less of your business’s money, than they once did. Although most of us think of newspaper and magazine advertisements as print advertising, brochures, flyers, and direct mail all fall in the category, too.

If you decide to promote your business with print advertisements, your best bet is to focus on branding: brochures, flyers, handouts, any sort of print collateral that you can make eye-catching and engaging. These are more intimate and engaging forms that are more likely to render sales. Or, you can choose the newspaper advertisement route. But, keep in mind that circulations for U.S. daily newspapers—print and digital—fell 8%...

 

Someone change the channel, a commercial’s on

Okay, so people aren’t reading, but they’re watching, right? Well, not exactly. With the rise of DVR, HBO, and Netflix, advertisements are seen a lot less frequently. What does that mean for your local commercial that you worked so tirelessly to create? Well, that isn’t being seen by nearly as many people as you thought it would.

Instead: focus your time on creating a video for your Facebook or Twitter account. Not an advertisement necessarily, but an informative, emotional, funny story that is likely to be shared. You don’t have to have a crazy idea, just something that is cute enough to be noticed. Take Cornell University College of Veterinary Medicine’s video that went viral for example. Low budget, funny, and cute!

 

No better way to waste money

You’re on your way to work, the grocery store, or maybe you’re on a 5-hour trip to visit your sister. So, you turn on the radio for a little background noise. Maybe your favorite song comes on so you jam along, but then it turns off and you zone out. You’re thinking about what you’re going to do for the weekend, or how much you have to get done at work. Or, you don’t tune out, but the station goes to a commercial break. So, you immediately switch to another station.

Yes, it happens to all of us, almost daily. Especially the millennial generation that opts for auxiliary cords over morning shows. So, why are companies still wasting money on advertising over the radio?

Radio stations have a way of manipulating small businesses into buying advertisement packages their companies just simply can’t afford. Not only are they useless, but they are also way too overpriced for their ROI.

 

So, if not radio, then what?

Blogging and Search Engine Optimization.

Think about it for a second. Whether you’re broadcasting on local television stations or radio stations, every time the advertisement appears, you are facing another cost out of your pocket. Yeah, you may get a few new costumers, but you also may get no new customers. That means your advertisement is just pushing you into debt.

With blogging and search engine optimization, you simply create properly written, informative content that search engines award you for. How? They’ll continuously lead consumers to your website and content over and over, even months down the road at absolutely no cost (besides the cost of hiring a blogger, of course).

 

The new but the overcrowded

Obviously, technology is on a bit of a take over. You pretty much can’t go anywhere without running into it. But, with so much emphasis on technology comes an overcrowded system of advertisement information. Voices are constantly fighting over engagement and consumers often view advertisements as overbearing. That’s why users, especially millennials, are more frequently tuning them out than responding. It’s true that advertisements are growing to almost every social outlet, including Snapchat and Instagram, but this clearly isn’t fooling millennials.

An alternative that greater suits small business goals?  Put your time into online content and branding. As we discussed, this will help you increase sales without fearing that your ad will never be seen.

 

The optimal

You have your branding down pat and your SEO content is continuously updating. Now you’re ready to really make your brand known. There’s no better way to do that than through supermarket advertising. Check out why supermarket advertising is the go-to for small and medium businesses.

source https://inmarkmg.com/supermarkets/how-supermarket-advertising-outshines-other-forms/

How to Let Go of Fear and Start Trusting the Process

How to Let Go of Fear and Start Trusting the Process

A motivated, determined mindset at the beginning of an exciting new journey is typical. You’re about to change your life, what is there not to be excited about? But, with instant gratification so readily expected, many people fall off when it is not received. However, many of our goals are long term and therefore will require a long term effort.  Let go of your fears and start trusting the process.

• Meditate 

Regardless of what your goal is, meditation will help you get rid of your anxieties, live in the moment, and put your trust in the process. The pains and fears you may experience throughout the process may seem detrimental, but that’s usually a conclusion of your mind. “The greater part of human pain is unnecessary. It is self-created as long as the unobserved mind runs your life”-Eckhart Tolle. Meditation will fix your perspective so those detrimental moments will appear a lot less harmful.

• Ask for help

You may be working on your own consciousness or goals, but that doesn’t mean you can’t talk to other people. If you’re struggling with your goals, whether professionally, personally, mentally or physically, you must reach out for help when you need it. It will help you through tough times that are confusing and overwhelming. Become the beginner. Let go of old habits early in the process.

• Stop doubting

Self doubt is the enemy to progress. It eats away at your goals and harms your progress. That’s obvious though. How do you fix it? Well, you can’t just switch it off. But, when you notice yourself doubting your progress, your patience, your path, stop yourself and think positively. If you practice this continuously, you’ll eventually create a habit of positive thinking.

• Experience what frightens you

No, you don’t have to go on a haunted hayride or sit in front of a taunting clown. But you do have to put yourself out of your comfort zone. Don’t let your fears and anxieties of what people will think, what will happen, or what your parents are going to say stop you from reaching for what you want. Most of those made up situations are just that—made up. If you teach yourself to push past those anxieties, regardless of their presence, you’ll experience greater progress.

• Fall in love with the unknown

This is the best part. The process is an undefined path—you really don’t know where it’ll take you. You may have an idea of where you want it to go (maybe you’re trying to lose 10 pounds or tone up your physique.) But, the little victories along the way may change your goal completely. Maybe you lost 5 pounds of fat, but now you want to add some muscle mass, so you gain back that 5 pounds. If you asked the you at the beginning of the process, regaining weight would’ve mortified you. But, you trusted the process, fell in love with the unknown, and are continuing to trust the process again. It’s a never ending cycle of progress.

• Remember fear will arise and dissipate again and again. 

Fear happens. We are human. The emotions that arise naturally are a product of our chemical brain makeup. But, what can change is how we react to those emotions. When you get fearful of where something is heading, remember that those anxieties are just a fabrication of your thoughts. Instead, think about what you can be thankful for presently, and those fearful thoughts will subside.

• Flexibility

Obviously we all need a plan. A process wouldn’t even begin if there was no plan to make the process happen. But, when we’re faced with situations you didn’t think would happen, you need to make sure that you react in a proper way. Let’s take working out for example. You have this great plan to get into shape. Maybe you go to the gym 5 days a week, eat healthy, and see adequate results. But, you begin to feel a pain in your hamstring. You either ignore the pain and stick to your plan (and most likely hurt yourself worse) or understand that the process requires flexibility and let your leg heal. That doesn’t mean your plan needs to go completely out the window, it just need a little detour.

If you follow these steps, you’ll be on a path to a rather successful outcome. But, remember, there is no instant gratification here. This is going to be a habit-forming and life-changing experience you won’t want to rush.

source https://inmarkmg.com/culture/how-to-let-go-of-fear-and-start-trusting-the-process/