Targeting Potential Customers

Getting Your Message Read by Local Consumers

There are specific keywords that you can use on your posts to target a local audience. In every second, there are a billion searches on social media and some of them are from your locality. To tap the local customers, write the content with relevant local keywords and filter out the geographical location.

Relevant keywords and geographical location are some of the key things that contribute to your ranking on Google page. A local client will likely find your useful articles if they use the keywords.

Brand Awareness In Your Community

Most local businesses lose their market to competitors because they haven’t leveraged their web and social media content. Keeping your local community aware of your existing business should be the first step before everything else.

Google My Business page takes your business to the next level in the local business community. When you optimize the geographical location, clients from your area can find you easily. Instead of taking the business to another town, you become a brand that community relates with.

Targeting Your Local Market

Your local market consists of consumers who live within a particular country, city or town. You can narrow down the search to a neighborhood using a Zip code. Targeting the local client has its benefits.

Nobody wants to drive miles to get something they can find within a 5-mile radius. Most of the local searches are people who are intent on buying. Without local marketing or advertising, you can easily make a sale just by putting up strategies to reach out to the local community using the geographical location filter and appropriate keywords.

 

source https://inmarkmg.com/advertising/targeting-potential-customers/

What Your Website Should Contain

No matter how small your business is, a website is completely necessary. A lot of behind-the-scenes work among consumers leads to your sales. If a consumer has no way of referring your business to family and friends on their social media platforms or through digital channels, you’ll be missing out on sales! A lot of consumers won’t even trust a company that doesn’t have a website. So, if you’re about ready to present your company online, here’s what you should be including.

Who you are

What does your business stand for? What does your business do? What are your missions for your own business and the industry?

These are all questions that potential customers may have, and your website should clearly have the answers!

While part of your target market may be impulse buyers who don’t fret about the company they’re buying from, a lot of your market is going to do some research. And, if you don’t have the answers to their questions, they might move to your competition.

 

Location, location, location!

Whether you’re selling a product or marketing a service, the location of your operations is extremely important information for consumers.

Some may need their product by a certain date, others will want to come into your store location, even more, may want to figure out shipping costs.

If a consumer can’t find your location anywhere, you may be losing sales without even knowing it.
Let’s talk

Your website needs contact information. Preferably, your website should include a section that customers can fill out without leaving the site.

This section may include customer name, email, and comment, so it is easy for costumers to fill out and for you to respond to.

But, DON’T link this part of your website to an e-mail you never check! Response time to customer concerns and questions is critical to landing the sale.

If you prefer to only include contact information and not an entire section on your website, then make sure your e-mail is professional. Don’t use your actual name in the e-mail address. Instead, use your company’s domain name or a variation of it.

AKA: instead of “Christina.Smith@gmail.com” use “YarnOfLove@gmail.com” (if your company’s name was Yarn Of Love, that is.)

 

Easy-to-read copy

Think of a website that you would use. The most impressive ones have very little copy on their home page.

While this may vary depending on the industry, limiting the information you throw at your potential market will hopefully increase their site-time.

Leave them wanting more. Leave them curious and willing to search through your website. Avoid big words, sentences, and jargon that your potential market wouldn’t understand.

 

A feedback section

Consumers love reviews. Including a feedback/testimonial/review section will give the skeptical or on-the-edge consumer a bigger push to buy your product or use your service.

 

Something to do

Your website should include a call to action. If there is no “Sign-up,” “Buy now,” or “let’s chat,” etc. button anywhere on your front page, you’re already losing costumers.

 

Why?

When there is a button to press that will bring a consumer elsewhere, curiosity takes over, and then they click on it.

If there is nothing to click and your website is essentially one page with all the essential information—you’re leaving little to the consumer’s imagination or curiosity.

More people are using the internet every day. The number of daily users keeps growing and will continue growing, as the internet is integrated into more gadgets like watches and even toys. Don’t let your company fall back on the one aspect that can lead to monumental success. If you’re ready to improve or start your online presence, reach out to inMark media about their website development and social media services.

source https://inmarkmg.com/web-development/what-your-website-should-contain/

Your Company Logo

What is a logo?

A logo is a visual image that represents a company. In a group of pictures and words, you can tell the different companies and brands from the simple graphics they have chosen to associate with their product or service.

In a busy world where words take up more time than graphics, logos help make the companies memorable. For instance, a graphic of a bitten apple will remind you of apple products while a tick may remind you of Nike shoes.

Setting Your Business Apart From the Competition

A logo is an identity that helps to propel your products further from the competition. It’s thus essential to create one that is unique to yourself. This way your clientele will not confuse your products with those of the competition.

Everyone wants something that piques their interest. Being different from the competition shows how much you’re willing to do things differently from the norm. A different logo from the usual Italian chef on a box of pizza works wonders on brand separation.

Creating Brand Recognition and Loyalty

You can tell your branding strategy works when your clientele can differentiate the name of your company and your products from the logo alone. Brand recognition is one of the successes of strategic branding processes. Your clients associate with your brand and become loyal to that.

Changing the brand to upgrade the look betrays some part of that brand loyalty. Remember consistency is vital in branding. When you keep changing the color pallets and the logo graphics, your clientele will get confused about your new change and thus choose the next best brand. 

source https://inmarkmg.com/branding/your-company-logo/