Friday, July 26, 2019

Incredible Strategies for Social Media

2019 is all about promoting yourself or your brand by leveraging social media strategies. Using Instagram, FB, Twitter, and LinkedIn to do your advertising for you is the definition of networking in the 21st century.

Where’s the Target?
It’s important to stay active on social media and increase your audience. Using social media helps you gather data from your current audience. Use this information to gain more insightful demographics.

Get with the Times
Learn how to use location tagging and hashtags so that like minded individuals browsing social media channels can interact with you. Stay current with online social media trends.

Be a Social Butterfly
Your ultimate goal might be to increase sales and online presence but don’t be obvious about it. Build your brand by forming relationships and posting engaging content, and the customers will follow. It also helps to have a recognizable viewpoint such as free trade, organic, or socially responsible recycling methods.

Where Should I Post?
Instagram, Facebook, and Twitter are excellent social media platforms on which to post. If you use them to announce plans and special events, it will keep viewers returning for news.

Be SMART (Goals)
Savvy social media is not all about photo opportunities. You must regularly assess your analytics and readjust your goals. Realistic goals are the key to social media success.

 



source https://inmarkmg.com/agency/social-media/incredible-strategies-for-social-media/

Friday, July 19, 2019

Amazing Advertising Hacks

Don’t let budget constraints hold your small business back from advertising, promoting, and marketing your brand to the maximum. Take control of your marketing strategies here.

Promote, Promote, Promote!
Take every opportunity to promote your business at a local level. Stay in contact with local schools to offer prizes for their fundraisers in exchange for a banner or signage. Use LinkedIn as a way to reach out to potential customers. Run the marathon with your logo on a t-shirt. These are all ways to capture the attention of people and get your name out there.

Build Some Bridges
Email marketing is an effective way to make connections with old customers. Research shows that email is the preferred method of communication between the customer and small businesses, leading to the highest instances of click-throughs and conversions.

Become Social Media Savvy
If you have a new product to launch or an exceptional staff member, what better way to let customers know about it than to post on your business social media accounts. People are far more likely to register content when it involves posting videos. So, become a social media expert with engaging content.

Lights, Camera, Action
A picture says a thousand words, so be camera ready at all times. If it involves telling the story of a customer success story, get their permission if you are using their image.

 

 

 

 

 

 



source https://inmarkmg.com/advertising/amazing-advertising-hacks/

Friday, July 12, 2019

Easy Bake Branding

Personal brands are something every small business can have. It can be the little icon that appears when someone accesses your website or the labeling on your products. If you have a brand that you aren’t happy with, don’t be afraid to re-brand. Branding is all about who you are and what you are marketing.

Don’t Be Afraid to Be Yourself
Before you jump straight into choosing a brand, think about the knowledge and expertise you possess. Share these skills with others using content information, blogs, and teaching videos.

Design Your Platform
Your platform is your voice, your image. You can create the perfect platform using websites, social media, and podcasts. Just get your message out there, and build your logo, icon, font, message, and statement around it.

You Are the Expert!
You don’t have to be told that your opinion and skillset is unique, and no one else will have the same take on things as you do! When you understand the importance of values and sharing them with others, you have an indispensable asset.

Own Your Values
When you have a clear picture of what you identify as valuable, in both your professional and personal life, your goals can be defined around your passions and information you can offer.

 



source https://inmarkmg.com/agency/branding/easy-bake-branding/

Friday, July 5, 2019

Secret Techniques to Amazing Sales Performances

Secret Techniques to Amazing Sales Performances

The secret to sales success is not even that much of a secret; most of it is common sense slightly tweaked for the 21st century. Here are some infallible sales success secrets that have guaranteed results.

Be Your Clients’ Best Friend
At your small business’s checkout, ask for the customer’s email address so that you can notify them about future sales and discounts. If your business is online, exchange an eBook for email information. Target customers via email for increased conversions.

Brag About Your Success
Provide social proof of success. When you showcase your small business, and the services it offers have delivered on what it promises, this establishes you as a leader in your field.

Comfort Your Clients
Comfort your customers if they have suspicions about whether your product or service works by showing confidence and results. Marketing can focus on a money-back guarantees or one to one, tailor-made sales pitches.

Mastering the Art of Storytelling
Everyone enjoys a good story. Engage people on an emotional level by describing the journey a product took before it was perfect or offering them the entertaining details on what it took for you to be there for them today. Stories are more relatable than a million bullet points.



source https://inmarkmg.com/sales/secret-techniques-to-amazing-sales-performances/

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