How To Develop an Elite Social Media Presence

Social media will continue to be a strong influence on customers in the coming years. Here’s how a strong social media presence can work in your favor.

Keep it Filming!
There is nothing as entertaining as a video. Think “viewer” and not “reader”. Make sure the format is compatible with the platform before posting videos.

Partner Up
Consider partnerships to increase brand awareness. Target influencer’s on social media to represent your products. Be selective about who you chose and don’t hop onto just any bandwagon.  Fame is a fleeting thing, and if the influencer you choose to partner with makes a toxic statement, they can drag you down with them.

Engage Engage
When building a relationship with your consumers, keep them engaged and your followers will increase organically. A picture says a thousand words, so post videos and moving pictures instead of words.

Stand Out, Be Different
Remember to keep whatever you post unique and original to your perspective. Your audience will grow because everyone loves a viewpoint that is different from other companies. Make your perspective something your customers will want to share with others.

 

 

source https://inmarkmg.com/agency/social-media/how-to-develop-an-elite-social-media-presence/

Essential Recruiting Tips Everyone Should Know

Your recruitment strategies can be streamlined even further this year with these innovative tips. Recruit employee’s that can help the company culture grow.

Showcase Your Culture
Make future employees aware of your company’s identity and culture. They can access this information via your website. Ensure your website has a balanced representation of all levels of the workforce. If your site focuses on the opinion and achievements of upper management, it is not going to appeal to someone hired to start on the ground level.

Scope Out Prospects
College and university job fairs are great places to represent your company. Getting the attention of up and coming talent can pay off when they hit the job circuit in earnest.

Don’t Stop Posting
If your job advertisement isn’t mobile friendly, it may as well not exist at all. Make sure every online search related to the position you need to be filled is directed back to the ones you are posting and advertising.

Refer A Friend
Reach out to your current workforce for employment referrals. Sweeten the offer with a bonus for the winning applicant. Your employees will probably hang out with friends who have a similar skill set.

Use Technology To Your Advantage
There is employee recruitment software you can use to facilitate the application process. If you save your time and money from doing this task manually, you can use the extra time and budget to focus on getting the perfect employee.

 

 

 

 

source https://inmarkmg.com/culture/essential-recruiting-tips-everyone-should-know/

Winning Tactics For Advertising on Facebook

Facebook is a powerful social media platform used for advertising. You have a world of data and information in your hands, take advantage with these tips!

Put On Your Thinking Cap
Tailor your Facebook ad strategies to KPI. What’s the point of lower cost per action if the end result is not of any benefit? It is a delicate balance between gauging the right customer’s attention and having it result in a successful sale because of other necessary sales skills being in evidence.

Appeal to Customer Loyalty
Your FB profile already has a customer list in waiting. Advertise with them in mind. Search for lookalike audiences by leveraging existing customer profiles from which to create another list.

Testing…Testing
Keep meticulous records, especially in the beginning, so that you can tell which ads are successful. Remember to allow the ad to run long enough to enable you to make an assessment. Once you have done enough testing advertising, you should be able to gauge what placements have the best results.

Steal Their Attention Away
Remember, your customers are on Facebook to be social and catch up on news. They don’t want to be distracted with fluff unless it appeals to them directly. Try grabbing audience attention with slick graphics, video, and valuable information.

source https://inmarkmg.com/agency/social-media/winning-tactics-for-advertising-on-facebook/

The Successful Style Of Branding

The brand you choose to represent you is essential for customer perception. Brand perception is often what drives sales. Don’t wait for success, create it.

Quality Is Never An Accident
Before any business owner rushes out to rebrand, it is important to ensure the product is highly desirable. Even if the packaging and branding stay the same, cheap ingredients or poor quality will result in a drop in sales. Many marketing documentaries show that consumers can tell the difference.

Create Your Own Energy
Get a positive conversation started about your brand. Once you interact online and create event-based buzz, you can take a step back and watch your company grow organically. Look for ways to ensure the brand perception is linked to a good image.

Back to the Drawing Board
Successful marketing is all about shrewd digital strategy and analysis.
Before you shift your focus to the aesthetics of the product, you must create a strategy. Your target audience has insights into what your product offers in relation to its monetary value. Plug into that feedback and take action on what your customers say.

Time for Review
When you have a better in-depth idea of how your target audience perceives your brand, you can make improvements based on their feedback. When you turn to customer feedback and data to guide improvements, the changes you make will be redirected back to your customers.

source https://inmarkmg.com/agency/branding/the-successful-style-of-branding/