Undeniable Truth About Branding

When you think of branding, the first thing that comes to mind is most likely a legendary logo or an iconic catchphrase. While these are essential pieces of successful branding, at its core branding is about how the customer perceives your business. 

When it comes to branding, the goal is to create a positive and memorable image of your business for consumers whether that’s through a logo, a website, good reviews, or through the actual service. In fact, a successful branding campaign should be a combination of all these elements that in return, creates brand loyalty and builds your customer base. 

Here are a few more reasons why branding is so important:

• Branding improves recognition- The logo is one of the most important features of your business. It is the “face” of the company, which is why it’s so important for your logo to be both simple and unique to your business. A good design that reflects your business’ values will not only make it memorable but also distinct from competitors.

• Branding supports advertising– By adding your logo onto merchandise like apparel or packaging, you can spread the word about your business while also standing out from competitors. As an added bonus, people wearing merchandise gives another brand impression to future customers. Yeah, free advertising!

• Branding builds financial value– To put it simply, when a business has a strong devotion to building its brand value, there is a better chance of financial return because it’s perceived as a valuable property. A unified, consistent brand allows your business to be ready for any future expansions and growth.

• Branding inspires employees– Yes, branding can even create employee loyalty! Employees need to work, but they also need a reason to want to work hard. When a business has a mission that’s understandable and admirable to employees, they are more likely to feel that pride to work towards that mission and help achieve the goals the owners set for the business.

So when it comes to branding, yes, creating an awesome and memorable logo is an important piece of the puzzle. However, what makes the puzzle complete is by building a respectable image of your business that is admired by both customers and employees.

source https://inmarkmg.com/agency/branding/branding-your-business/

Importance of Print Collateral

Alright, so we’ve talked a lot about digital marketing and it’s importance in the current business landscape. While it is wholeheartedly true, we should remember that it’s still very important to brand your business in the real world. So, let’s talk about print collateral.

What’s print collateral?
Print collateral is basically any printed material that’s used as “leave-behind marketing material”. The goal is to provide information about your business and its services in a way that’s tangible, appealing and gives potential customers the “heart” of what your business is about.

Here are some examples of print collateral:

• Marketing brochures
• Leaflets and pamphlets
• Direct mail, postcards
• Business cards 
• Newsletters
• Thank-you cards (Yes! We need that engagement)
• Newsletters
• Thank-you cards
• Posters and fliers
• Notebook, notepads, and stationary

Okay, but why should I care? 
The importance of high-quality printing is the factor of leaving a quality first impression. Usually, your potential clients and customers first impression will not be walking into your business but rather through your marketing. We want to make sure that the first impression shows that your business is professional, humble, and creative, and a good print collateral campaign can surely show off your creative talents.

Longer Impact-  A nicely made brochure shows customers that you put time and money into something you’re giving away for free. This helps build your brand as caring and in it to connect with others. The benefit of print collateral is that it continues the presence of your business when you’re no longer there. Leaving prospects with a brochure after a meeting keeps your brand on the top of their mind and when thinking about furthering a deal, they have your brochure right on their desk to look at instead of scrolling through an inbox of feed.

Print is Priceless
No matter what advances are made in technology, print is still crucial in communication. We still enjoy a nice handout and taking handwritten notes during a PowerPoint presentation. Paper has been a part of our lives since ancient times and there’s a reason why it and will always be around. There’s something sentimental about holding a beautifully designed pamphlet or business card that digital means just can’t replicate. An online version of a brochure does not deliver the same fulfillment as a uniquely crafted, physical one. Of course, digital is ultimately more dynamic. However, print is a great secondary marketing strategy to complement your online campaigns.

To wrap this all up, the goal here is to not start some battle of print vs. digital. Our goal is to recognize the qualities of these two mediums and create a brand campaign that maximizes efficiency, awareness, and outreach. And of course, to have a fun!

source https://inmarkmg.com/agency/branding/importance-of-print-collateral/

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Benefits of Having a Websites and SEO

It’s quite shocking that in this age of technology where we can’t ignore social media and the internet, only 46% of small businesses have a website. If you’re debating on building a website, stop questioning: You probably need one! Here are 5 reasons to create a website for your small business.

• Improve Business Credibility-Your website is where established and potential customers, as well as associates, can find you on the internet. Your Home page shows off the best of your brand while a Contact Us page lets visitors know how to get in touch with you. Having a website also means you have your own company-branded email, which comes across as more professional to customers. A website legitimizes your business, giving it an identity and virtual proof of its existence.

• You’re Accessible 24/7- Okay not you per se, but having a website makes your business accessible all the time. Whether someone is too far from your store or wants to make an order at 1 am, they can still be a customer thanks to your website. It’s a win-win!

• Stay Current-  Having an online presence allows you to stay up-to-date. Whether you’re updating information, changing items, or want to make announcements on the latest trends, you’ll be ready with just a few clicks.

• Interact with Your Customers-  Just as you’re website can be accessed any time anywhere, you can communicate with your own customer wherever and whenever you want! Through consistent online customer engagement, you can form a virtual consumer base while bringing more personality to business and even building credibility. 

• It’s a Medium to Showcase your work- It doesn’t matter what industry you’re in. Whether you’re a pastry chef or a dance teacher, a website is a great place to showcase your work. This can be done through an online portfolio, image gallery, or even customer reviews. The goal of this showcase is to…show what makes your business unique and to get instant feedback from customers. 

 

 

source https://inmarkmg.com/agency/web-development/benefits-of-having-a-websites-and-seo/

Benefits of Email Campaigning

Email marketing is the digital marketing strategy of sending emails to convert people into customers and turn current buyers into long-time, loyal customers. You might think of email marketing as the countless messages in your spam inbox for special “deals” and offers. 

However, this is best of email marketing at its worse. When done right, email marketing can be an incredibly effective way to personalize your online presence, keep customers informed, and build customer relationships. Here are just a few reasons why email campaigning should be in your marketing budget. 

Strengthen Relationships- Using email marketing is a great tool to communicate with customers. Email is another strategy for consistent customer engagement and allows you to stay in touch with your base at both the busiest and slowest times of the year. 

Building credibility- Email campaigning doesn’t have to be strictly promoting new items or a sale. The great thing about email marketing is that is can be personalized to how you want to communicate to customers. Think about starting a monthly newsletter that shares tips or interesting facts about your industry. Giving people relevant and helpful information will not only make your company more trustworthy, but it will also help your company come across as more personable and friendly. 

Build brand awareness- We’ve talked about brand awareness in the past and how its purpose is to define your business and make it distinct from the competition. By using email marketing, you can increase brand awareness by getting your messages to potential new customers. Also, because an email list is virtually infinite, there is no limit or extra expenses for outreach unlike other forms of promotion. The goal here is to make sure that emailing is consistent. The more consistent your emailing, the more likely you’ll gain customers because of your engagement. 

It’s easy to manage- With the help of an email service, your email marking campaign can be up and running within a few hours. Once it’s up, it’s extremely easy to maintain once you learn the basics. And, because most email marketing services are user-friendly, making changes to an email list or implementing new content will be simple and quick.

Targeted Audiences- The joy of email marketing is that it gives you more control on who is going to be receiving your message. Instead of an ad campaign that’s shown to many but only intriguing to few, email marketing allows you to focus on the few from the beginning so that the message sent can be customized to fit their needs. With email marketing, your content can be designed to meet the specific needs of your current and potential customers. 

source https://inmarkmg.com/marketing/benefits-of-email-campaigning/