Are You Monitoring Your Social Media?

Do you know the importance of Social media for your company? Social media is one of today’s most powerful marketing tools. But how can you tell if your social-media marketing is working? You invest in social-media monitoring. That’s how!

Understanding Social Media Monitoring

Social-media monitoring is the process of identifying and determining what consumers are saying about your brand, products, and services using social and online platforms. This monitoring gives you an idea about what people think of your business, while also helping your collect publicly available data.

Once you have the information in hand, you can organize it to benefit your business. Let’s look at some of the vital social-media monitoring and analytics tools to get you going.

·      Tags on Marketing Campaigns

Social-media monitoring tools can help you organize online campaigns. They give you the ability to filter incoming messages based on your brand’s keywords, ensuring that you can respond to and engage with your customers promptly.

Pro Tip: Create a tag for every social media campaign to help you track it easier.

·      Improve Customer Interaction

Back in the day’s a customer would visit your business or write you a letter or email to ask questions or express their dissatisfaction. Today, they go directly to social media to find you and have that immediate communication.

With that in mind, you must put a concerted effort into tracking the number of times your brand gets mentioned (positively or negatively) to improve your customer-service delivery. Employing this tactic is an excellent way to enhance your customer interaction and promote brand development.

By maintaining the right social-media monitoring technology and working with a reputable digital-marketing agency, you can take your business to the next level.

 

source https://inmarkmg.com/agency/social-media/are-you-monitoring-your-social-media/

How Can My Content Creation Increase Sales?

The Key to social media growth? -Exceptional content. This is a central component of your online marketing strategy. You absolutely must deliver quality content if you want to convert leads to sales for your business.

Read on for a few tips on content creation that will help bring increased sales from your online marketing.

Promote Different Ads

If you are to reach different audiences of customers, you’ll need to create different targeted ads linked to your business website. Facebook and Instagram are always notable inclusions for targeting your advertising.

You can target potential customers based on various characteristics, including:

• Location
• Gender
• Age
• Occupation
• Interests/hobbies

Before you create any marketing content, though, it’s essential to perform research to identify the type of content that is trending on social media among the audience you want to target. This research will help you create content that resonates with your target audiences.

Use Different Forms of Content

When it comes to creating content, be sure it provides value to your customers by creating a mix of content. Your goal is not only to attract customers but to generate engagement with your content and conversion to your products and services.

With the right content mix, you’ll enjoy multiple benefits, including:

• Getting qualified leads
• Promoting brand awareness
• Increased traffic
• Building solid relationships with customers
• Getting repeat business over time

Types of content in your marketing strategy may include blogs, comprehensive guides, emails, infographics, case studies, white papers, and videos.

Leverage Customer Journey Maps

It’s great to acquire new customers, but it’s actually more economical and effective to target your existing customers first. Customer journey maps can help you achieve this.

Journey maps take you through your customers’ entire purchasing process, from thinking about your company through to what they do after making a purchase. When you understand your customers’ behavior, you’ll have an easy time creating a customer-retention strategy.

We hope these tips help you create advertising content that delivers improved engagement, brand loyalty, and conversions for you business.

 

source https://inmarkmg.com/agency/how-can-my-content-creation-increase-sales/

How Can I Target Potential Customers?

If you run a business, there are likely dozens, if not hundreds, of companies that sell similar products or services in the same area that you do. So how can you build your customer base to stand out from the competition?

We want to offer some valuable tips to get you started:

Get the Demographics Right

Unfortunately, many new business owners don’t take the time to understand their target market. If you want to save money on your marketing resources, however, you must target consumers who not only want your products or services but can afford to buy them.

To reach the right people, you must first define the most likely consumers of your offerings:

• How old are they?
• What is their gender?
• What is their personality/attitude?
• What is their lifestyle/interests?
• What is their socioeconomic background?

The answers to these questions will help you understand your target audience of consumers. It will make it easier for you to find them, so you can craft messages that will entice them to try your product or service.

Evaluate Your Products or Services

Make a list of the features of your products or services alongside a list of their benefits. Then, make a list of potential customers with needs that each benefit can fulfill. This information forms a foundation upon which to build your promotion.

Evaluate Your Current Customer Base  

It can be challenging to connect effectively with potential customers if you have no customer profile in mind. Research your current customers to find out why they purchase your product or service. Doing so will help you determine the improvements you can make to grow your business. Don’t hesitate to reach out to a marketing or advertising agency, remember, reaching the right market is what will really help your business grown!

source https://inmarkmg.com/agency/how-can-i-target-potential-customers/

How Should you Promote Your Podcast?

Promoting your podcast is just as important as creating it because, without a proper pitch, your podcast can get lost in no-man’s land. Consider the following tried-and-true techniques to draw the masses to your podcast.

Social Media Advertising

Facebook, Twitter, Instagram, Google Plus, and other social-media platforms serve up fantastic opportunities to let the world know about your podcast. In fact, social media is one of the most powerful digital marketing tools in today’s marketplace.

So, what should you do? Announce new episodes on various social networks. Start a Facebook group, creating a platform to connect directly with your listeners. Take advantage of the various communities available to podcast producers. You get the idea.

Convert the Podcast into a Video

Another effective marketing strategy is to repurpose your podcast for other platforms. For example, consider converting your podcast to a YouTube video, giving your audience something to share and delivering while allowing search-engine optimization (SEO) benefits at the same time.

Creating a video doesn’t require much effort because you already have the content. Once you upload it to YouTube, consider annotating your video with links to other relevant episodes and resources on your website, further boosting your SEO.

Podcatchers

Research shows that at least 70 percent of podcast enthusiasts listen to podcasts through Podcatchers, a podcast application to which people subscribe. The app automatically downloads podcasts to their devices as soon as they are posted to a website.

If you want to get a portion of this massive audience, consider submitting your podcast to multiple Podcatchers, of which there are many. Do your research to find ones that fit your company’s marketing goals.

source https://inmarkmg.com/agency/how-should-you-promote-your-podcast/