How Can You Convert Potential Buyers with Facebook Ads?

Facebook is a useful marketing tool. But if you want to be successful with this tool, you must learn how to use it properly. Let’s explore how you can convert potential customers with Facebook ads.

Use Professionally Created Visuals

Facebook favors images and videos over other types of content. Keep in mind that it takes only about 2.6 seconds for a viewer’s eyes to choose what to settle in on.

With that in mind, the visuals in your ads must stop your audience in its tracks. The best way to achieve this stopping power is by investing in professionally created, attention-grabbing videos and images.

Invest in High-Quality Copywriting

Another effective way to convert buyers with Facebook advertising is to write exciting, engaging, and persuasive content. Keep your copy concise and straightforward, devoid of business jargon and sales language. If you don’t have the expertise on staff, consider outsourcing your copywriting. High-quality text that reflects your brand’s personality is an excellent way to create customer engagement.

Include Persuasive Calls-to-Action

When you advertise on Facebook, never forget to include a call-to-action (CTA). Without asking for action, your ad doesn’t achieve your goals for what you want your audience to do when they view it.

A CTA gives your post purpose. You can use power verbs, such as “click,” “sign up,” “subscribe,” and “learn more,” to trigger your audience to act. Or get a little more creative and spice up your CTA to make it fun. Start a contest, ask a question, seek feedback, and the like.

Target the Right Audience

If your Facebook advertising is not delivering your desired results, it might be because you are targeting the wrong people. When you advertise on Facebook, start by targeting the low-hanging fruit – those people you believe are already interested in your product or service. These might include people who have:

• Subscribed to your mailing list.
• Clicked on your previous Facebook ads.
• Been clicking around your website.

Facebook also allows you to target people based on occupation, interests, age, location, gender, and more. These are highly useful classifications when it comes to marketing your product or service.

If you start with the tips we’ve presented here, you’ll start seeing positive results from your Facebook ads.

source https://inmarkmg.com/agency/how-can-you-convert-potential-buyers-with-facebook-ads/

How Can I Improve My Customers’ Experience?

Today’s consumers demand only the best customer experiences when they shop. Hence, if you’re a business owner, you must create memorable interactions with customers to build a loyal relationship and return business.

Read on for three powerful tips to help you improve your customers’ experiences with you.

Train Your Employees

Employees play an integral role in creating a robust customer experience. Train your staff to pay attention to customers, understand your products and services, and know your target market, this will help when employees have to provide information or help to customers. Sometimes it helps to motivate your team with incentives to deliver exceptional customer service.

Ask for Feedback

So, how can you tell if you’re delivering the best customer experience you can? It’s pretty simple, really: Ask your customers. There are several ways to ask for customer feedback, including direct mail, email, your website – and in-person contact.

Ask customers about their experiences with your products or services. And ask them how often they shop with you, if your pricing is satisfactory, and what improvements they would like to see.

Whether you have a startup business, or a local business regular feedback can help you maintain consistently excellent customer service.

Pro tip: Check Reviews from Google, Facebook, Yelp or other review applications to get valuable feedback from customers.

Show Appreciation

Your customers are far more likely to be loyal to your business if you demonstrate your appreciation of their role in the success of your business. Try offering incentives, such as discounts and free giveaways, sending greeting cards, and hosting customer-appreciation events.

Follow these three essential tips and maintain excellent customer service, start now!

 

source https://inmarkmg.com/culture/how-can-i-improve-my-customers-experience/

Facebook for Small Business

How can Facebook help your brand grow? – Well, Let’s start by how Facebook best practices can be an invaluable marketing tool for your business. This site makes it easy for your business to reach out to millions of potential customers. Let’s take a quick look at how Facebook can benefit your small business.

Facebook Best Practices for Brand Building

In Today’s market having a social-media presence is essential for building your business brand. There are strategic ways in which you can use Facebook to help create brand awareness, and establish brand loyalty they include:

• Keep your customers engaged by responding to messages quickly.
• Take advantage of Facebook publishing tools to schedule posts into the future to help save you from spending so much time on social media.
• Create and promote events, which can be an exciting way to engage your audience and convert them into customers.

Target Your Progress with Insights

Regardless of how you use Facebook to promote your business, you must measure the success of your efforts, so you’re not spending time and money to miss your target. Set aside some time to review your Facebook Insights to see how your content is performing. Then, make necessary adjustments to your strategy to accommodate its shortcomings.

Facebook Ads

If you’re having a hard time reaching your target audience organically, try Facebook ads. Facebook provides target-advertising tools that make it easy to reach a specific audience. You can target potential customers based on location, gender, age, and interests. While this costs money, it’s far more economical than traditional print advertising and is the most effective way to enhance your target reach today.

If you implement these tips diligently, your small business will benefit. Take things to the next level!

 

source https://inmarkmg.com/agency/social-media/facebook-for-small-business/

Build Unbreakable Brand Culture

First of all, what is brand culture? -HR Magazine defines brand culture as the unique blend of psychology, ideas, beliefs, and attitudes that inform brand behavior, influence brand experience, and ultimately shape brand reputation. When you run a business, brand culture is the culture that your company and staff bring to life for customers.

Importance of Brand Culture

A robust brand culture helps businesses build customer advocacy and generate higher margins. It also helps you attract the right talent and build alliances. When you understand the value of brand culture, you have the means to grow your business and the economy in which you operate.

How can Brand Identity help your business

Start by defining your brand’s identity it is an essential step in building a solid brand culture. You must identify your company’s mission, vision, and values. You’ll need to define a visual statement that exemplifies your services, staff, and overall philosophy, so everyone on your team knows what you want to project.

Search for professional help! Creating a brand identity can be challenging, consider engaging the help of a brand activation agency for the best results.

Employees Acculturation to Brand Culture

Employees typically are a brand’s biggest advocates. Building a clear brand culture gives your employees a chance to prosper and enliven your business.

With this in mind, it’s vital to teach employees your company’s values and philosophies. Everyone must understand the significance of each theory and goal – both for the company itself and for your customers.

In short, developing a strong brand culture is an excellent strategy to bring significant returns to your business local business.

 

source https://inmarkmg.com/culture/build-unbreakable-brand-culture/

Benefits of Choosing a Full-Service Advertising Agency for Your Business

Looking to Build your business presence? Well here are the facts, behind every successful marketing campaign is a great advertising agency. And it’s always advisable to choose a full-service advertising agency over a specialized marketing firm or an in-house marketing team.

Full-service agencies can handle virtually every aspect of your marketing strategy. Let’s review some of the main reasons for choosing a full-service agency.

·      Expertise Guaranteed

A full-service marketing agency is a pool of specialists. Today’s digital marketing requires numerous areas of expertise, including search-engine optimization (SEO), social-media marketing, content management, paid advertising, research, analytics, and more. A specialized agency or an in-house marketing team may not have the capacity to handle all of these areas, a full-service agency will have all you need!

·      Time Saving Factors

Whether you run a small business or a big company in Dobbs Ferry or in the Westchester area you must market your business to succeed and grow. This work calls for a dedicated team of specialists, and your existing staff likely is overwhelmed with other tasks.

Engaging a dedicated marketing agency can save your staff time to focus on its core competencies. Plus, you’ll have a team of experts handling your marketing, increasing your chances of success.

·      Specific Budget Allocated for Advertisement

Budget, budget, budget! A reputable agency will ensure that you use every dollar in your advertising budget effectively. A full-service agency will have the most experience working with all budget types and sizes.

With this in mind, full-service agencies can advise you about how best to allocate your money to see effective results for company success. As a result, you’ll be able to optimize your strategy and ensure the best possible return on your investment.

These are just a few of the benefits of working with a full-service advertising agency can deliver. And you’ll have the peace of mind to focus on the daily requirements of running your business!

source https://inmarkmg.com/agency/social-media/benefits-of-choosing-a-full-service-advertising-agency-for-your-business/