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How Emotional Intelligence Will Lead to Success

InMark isn’t just a company; it’s a team that works thoroughly and efficiently to reach company and individual goals. One of those goals is team bonding and building. It’s a key aspect to the success of inMark and, really, any company, organization, or group that is shooting for the stars. One way inMark Media maintains team relationships is through emotional intelligence.

Emotional Intelligence is the ability to react to situations with control, empathy, self awareness and social awareness in a way that maintains relationships, is motivating, and self-regulating. In other words, it’s people skills. Yes, technical skills, IQ, experience using software and job-specific skills are all necessary for employment. But, what truly makes an outstanding leader outshine a good leader? Emotional intelligence.

It’s like working out

Emotional intelligence requires you to rewire your brain’s innate impulses and habits. Let’s look at an analogy:

Say you work out 5 days a week, every week, for 2 years. After two years, you’ve established discipline. You’ve trained your body to act a certain way, to change, and to develop. It probably wasn’t easy in the beginning to leave work and go straight to the gym or wake up at the crack of dawn to get on the treadmill. But, after 2 years these actions feel like the other aspects of your everyday life. You’ve created a habit!

That’s the whole concept behind emotional intelligence. The only difference? You’re ‘working out’ your mind instead of your body. Some people are naturally more self-aware or in-tune with people’s emotions, so developing emotional intelligence won’t be a struggle. Others are born into unfortunate situations and have deep-seeded family issues. These people may require more practice and mind training.

But, Regardless of our emotional brain makeup, we can consistently learn and develop emotional intelligence through plasticity, a “term that neurologists use to describe the brain’s ability to change” [1]. Over time, these practices will become intrinsic habits.

It creates trust

Understanding and maintaining control of your emotions will help you subdue the urge to act on an emotional impulse. Every human has emotions. They are our first reactions to any situation we are in. Gaining control of our emotions is not pretending they don’t exist; gaining control helps us accept our emotions and work them into our favor. Will you get mad that you weren’t offered the job you had been dreaming about? Probably. Should you slam your fist against the wall 15 times to let that anger out? Probably not.

Obviously, that’s an extreme example, but it gets the point across. With emotional intelligence, you understand your emotions, and you’re able to react to situations in a mannerly way. This is especially important for leadership positions. Leaders who are attempting to establish an environment that fosters success and improvement need to acquire employee trust. It’s human nature to be drawn to situations and cultures where we are treated fairly and equally.

For all aspects of life

Emotional intelligence, as a tool and as a way of life, is important to all aspects of

ultimate succession. Whether you’re acting as a leader to your employees, a father or mother to your children, or a teacher to your students, an advanced emotional intelligence creates habits that allow you to act properly. ‘Book smarts’ are important. But, understanding the emotions of others creates an environment that fosters productivity and success.

Resources:

[1]        https://www.forbes.com/sites/travisbradberry/2014/01/09/emotional-intelligence/#739737721ac0

source http://inmarkmg.com/culture/how-emotional-intelligence-will-lead-to-success/

5 Localized Marketing tips for Small Businesses

The desire for local products is booming. Location searches that include words like “near me” “closest” or “nearby” According to Google Trends data, have increased 34 times from where they were in 2011. Of those searches, 50 percent visit a store within a day of their search, and 18 percent make a purchase. A company’s online presence, especially when targeting local costumers, is proportionate to their success.

1. Embrace and promote testimonials

People are all about local. A “home-grown” product or service naturally attracts local potential customers. But, only if you can reach them. Testimonials are your way in to the local market.

When Sue hires you to paint her house, and then loves the job you did, she’ll most likely rave about your company to her friends. Now, imagine if you asked her to submit a review of your company on your website or Facebook page. Her praise will turn from a few local friends to a few hundred Facebook users.

Reviews are basically free advertisement. Even if you receive a bad review, a quality, well worded reply can turn the review into your favor.

2. Create SEO content

Local content is local views which are local customers. Sounds simple, but if one of the three are absent, then so are the other two. To get the costumers you want, you need to answer the questions they have. Their issues are your issues.

Sue’s Painting company wishes to improve her site views. To do this, she wants to post SEO content to her page. So, she goes to her followers on Instagram, Facebook, and Twitter and asks “What questions do you have about paint brands?” or “What questions do you have about using primer?”

When Sue gets costumer questions, she writes articles that answer their concerns. This will generate more views, which in turn generate more sales. Make sure the articles are interactive and easy on the eyes. See Tips for SEO Writing for more information.   

3. Stay active on social media

According to Pew Research Center “around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves.” In total, about 69 percent of Americans use social media. That’s over half of all potential markets. Obviously, social media activity is important, but localizing your activity is a whole different battle.

Local hashtags on Instagram and Twitter can help with exposure. If you’re trying to promote your business to the local White Plains, New York market, you might want to use hashtags like “#Westchester” or “#WhitePlains.” Social media is free to use, so check out what hashtags your competitors are using, too.

Geotags are another tool that will increase the success of your social media content. Geotagging, according to Social Media Examiner, “is the process of attaching geographical data to photographs, videos, websites, status updates and even emails.” It can be done on multiple social media platforms, including Facebook and Instagram. Having a Geotag for your company lets other social media users tag your company’s location in their posts, too. AKA, even more exposure to your company!

4. Advertise to your potential market only

If your target market are women aged 15 to 20, why would you advertise to 70-year-old men? The same goes for location. If your market is local, then target local. Promoting your business in a newspaper that spans multiple counties and states is a waste of your time and your money. Will costumers 3 hours away actually travel to your dental practice? Probably not. You’re better off focusing on a realistic radius. Like we said before, people love local.

Supermarket advertising is a great way to enhance your brand’s local recognition. The average person goes to the supermarket 2-3 times a week. That means if your company is advertising in the local supermarket, you’ll get an average of 3 exposures to your brand per person per week (pretty much guaranteed.)

5. Get involved in the community

No matter the quality of your product or services, people love to support local businesses that support local causes. That’s why your business’s success will greatly increase with community involvement. Donate to a local 5k, run the 5k as a company, sponsor a volleyball team, serve on a board, or volunteer at a food bank.

People like to feel good about the choices they’re making, and the same goes for buying your product. So, promote a month long awareness or donation month, or give a dollar of each sale to a local cancer event. Whatever you do, keep it local.

source http://inmarkmg.com/social-media/5-localized-marketing-tips-for-small-businesses/

Website Design - Creative Agency, inMark Media in White Plains, NY

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Supermarket Advertising — The Only Exclusive Advertisement

Supermarket advertising is exactly what it sounds like: advertisement in supermarkets. The in-and-outs of traditional advertising can be difficult to figure out, especially for small businesses whose budgets are not as developed as larger companies.

Even with proper planning and an adequate budget, a company can spend months working on an ad campaign only for it to get lost among its competitors. Competition is the devil to any company. It’s what drives away consumers and decreases sales.

That’s why supermarket advertising works—it’s exclusive.

Supermarket advertising is entirely exclusive. Our clients are the only company in their industry that advertise in their local supermarkets. That means there’s no outshining competitors and no fear that your competitors advertisements will outshine yours. The only focus is your advertisement’s quality.

Why exclusivity? Because inMark cares. We care about our clients and their successes.

InMark’s supermarket advertising products:

1. Brand Bins
2. Brand Bars
3. Brand Benches
4. Cart Corrals
5. Welcome Center

 Brand Bins

Think about it. Most people go to supermarkets for an extended period of time, and a lot of them bring a coffee or drink with them. These trash bins advertise our clients on the sides. That means when a costumer is going to throw out their latte, your business is what’s on their mind.

 Brand Bars

 An update to the original grocery store checkout divider. InMark’s Brand Bars feature a 3-inch high billboard that displays a double sided advertisement. Our distinct and sharp Brand Bars are unique from other advertisements. Their innovation is sure to catch the eye of supermarket shoppers.

 

Brand Benches        

If a shopper is tired, what are they going to do? Sit down. That’s why brand benches are one of the smartest investments for small businesses. Our dynamic and versatile platforms are strategically placed so they catch the attention of even those who are in too much of a rush to sit down.

 

Cart Corrals

A potential costumer is about to embark on their weekly food-shopping trip. What’s the first thing they’ll need? A cart! That’s where they’ll see your advertisement. You’ll be on their mind from the beginning of their shopping experience to the end, AND even on their drive home after dropping the cart off at the corral.

 

Welcome Center

Obtain brand familiarity in the easiest way possible. What’s a better way to get exposure among your local market than by welcoming them to the place they frequent the most? Our 7-foot tall welcome centers are the first engaging material costumers will see when arriving to the supermarket.

Advertising isn’t easy, but inMark makes it easier. Our supermarket advertising programs allow companies to exclusively advertise their businesses to their local markets in their local supermarkets. If you or someone you know is interested in our services, call or visit our website for more information about our programs.

source http://inmarkmg.com/supermarkets/supermarket-advertising-the-only-exclusive-advertisement/

InMark’s Tips for SEO writing

InMark’s Tips for SEO writing

Just as inMark is a business, so are search engines. That means they want to make money.  But, that won’t happen by promoting unprofessional sites to the top of consumer searches. Search engine web crawlers track what users want to read. That means conversational, clear and concise articles will ultimately win the race. Content that is difficult to understand will create nothing but failed views.

1. Focus on the “goings-on” of your article- One of the most important components of your SEO article is your material. Whether you’re trying to get to the top of the search or not, content should be your number one

• Repeat: Keywords should be repeated 4-8 times, but don’t over-stuff your story with them. Some web crawlers will mark you negatively for overusing keywords.
• Introduce: Introductions and conclusions are essential to the success of your SEO article. Introductions should include a brief summary to the story and conclusions should repeat the key aspects of your article.
• Check: Misspellings and bad sentences will severely decrease your views. Web crawlers can’t read poorly worded sentences and grammatical errors. Even if they could, they wouldn’t promote poorly written content to the top of searches.
• Graphics: Photos, sidebars, graphs and charts are all added bonuses that will increase the views on your page.

2. Use authoritative sites- cautiously but consistently.

• Hyperlinking: Hyperlinks are your friends, especially if you are linking to highly respected and valued sites and articles. Authoritative outside sources are imperative to getting your article to the top of a search.
• Three: Link to at least three relevant pages in each of your stories.

3. Format your content- The longer people stay on your page, the more likely they are to search around. Lists keep people focused on the keys of your article. They’re easier to understand and cause less stress for the reader.

• Subheadings: With SEO writing, lists are your best friend. Lists should include subheadings and bolded headings. They tell the reader what each section is going to explain.
• Bold: Make the subheadings stand out. It’s easier on the reader to figure out what sections to read.
• Numbers: Lists with numbers get clicks. When using numbered lists, use odd numbers. Odd numbered lists get more views.

4. Headlines that get to the point- A failed headline is a failed article. If it doesn’t get to the point, no one will click on it. Make them clear; make them keyword loaded.

• Character rule: Headlines are the most important words in your article. But, that doesn’t mean there should be a lot of words. Keep headlines under 65 characters, because search engine web crawlers won’t index anything more.
• Active: Stay in the active voice and use concrete keywords that people would actually search. Think about how you would use search engines. Most people use fragments to enter a search. That’s why keywords are so important.
• Front Load: Most relevant words should always come first.
• Clear: Cleverness doesn’t win here. Clarity and accuracy are the most important components of a successful SEO headline.

SEO content is important to the online success of businesses big and small. However, many fall short when they attempt it. Keep your headlines clear and concise, format your article into lists, employ subheadings (especially bolded ones) and link to authoritative sites. Follow these key tips and your business may be a successful SEO-content business.

source http://inmarkmg.com/agency/inmarks-tips-for-seo-writing/