Take Advantage of Users’ Mobile Obsession

As mobile phones become more like mini super powered tablets, we become more reliant or obsessed with checking our trusty sidekicks. As a business owner, why wouldn’t you want to exploit this mobile obsession? After all, we do open most of our emails on mobile devices!

Targetting people where they look the most is a pretty good marketing plan for any kind of business. Especially if you create your content to directly tailor to these mobile readers. The point is to lure in readers and grab their attention for more than just the opening click.

Here are some ways you can enhance the overall experience of your mobile users.

Your Email is an Extension of Your Overall Brand

When a consumer opens your email, your goal is not for them to leave 5 seconds after opening it. You want your audience to experience the fluidity of your overall brand. Keeping the same overall experience whether it is on a phone, on a laptop, on your website, or on your social media is key to enhancing the journey a customer would take from start to finish.

You don’t want your consumers to open an email and click on a link to a broken website, or a social media account you rarely use. Your company may be blocked from sending any more emails after an experience like that.

Make sure everything flows and is responsive to all different kinds of devices!

Your Subscribers Aren’t The Same as Your Favorite Case Study

Personalize your approach to your subscribers’ tendencies and needs. They aren’t the same people used in the case study that tell’s you to send emails at 3 o’clock. Gather data and study the analytics behind your campaigns to improve strategies and learn more about YOUR audience. It means much more than just adding their name and guessing the time that they will be most likely to open the email.

Design Your Emails Around Mobile Devices 

Let’s face it, what are you doing with your marketing if you don’t have mobile devices in mind when creating your content. If your email is responsive for mobile devices, chances are it is responsive on any other device.

Images and Motion Graphics

Nothing catches the eye like an entertaining GIF or an attention-grabbing image or video. Yes, the actual copy of your email is important, but most of the time it isn’t nearly enough to keep your consumer from pressing that back button.

Of course, even with these tips, it won’t be an easy journey to finding the right email marketing campaign. Your friendly neighborhood Media Agency that goes by the name of inMark Media is here to help! Contact us for consulting or our email marketing services.

 

 

 

source https://inmarkmg.com/branding/take-advantage-of-users-mobile-obsession/

Stop Caring So Much, They Don’t!

This week’s huddle is a great one. Do you find yourself hesitating to chase a dream because of what people will think? Do you live in a shell of yourself because you think everyone is concerned with your life?

If you do, then this video will do you wonders!

Now, let us break down the topics expressed in this motivational video.

Our Innate Nature to be Loved and Accepted.

It is in our human nature to surround ourselves with loved ones. Sometimes to the extent of living a life that is not true to us. Constantly seeking the acceptance of others will result in living a life that is unfulfilling and will never make the most important person happy… YOU!

Ask yourself this question, would you be happy with your life if it were to end tomorrow? If you’re not, then what steps are you taking to change it! The first step is to be yourself and to quit worrying about what other people think of you. They can’t make you happy like you can!

“We would worry less about what others think of us if we realized how seldom they do”- Ethel Barrett.

When we worry about what other people think we are essentially building a wall between what we want and how we’ll get there. It is a mental block that holds us from being truly happy. The reality is that most people don’t care about you as much as you think.

Humans are egoistic in nature and don’t care about most things that don’t directly impact them. In short, most people are so focused on themselves they probably didn’t see you trip over that rock or walk straight into that pole.

Small Steps Go A Long Way

Success doesn’t come from the few major decisions we make in life, in fact, it is the opposite! Success comes from the smallest, easy decisions we make correctly every day throughout our lives. You can’t build without a foundation. Setting a brick down each day will pay off in the long run!

Today I challenge you to focus on the small things. Make your bed, sweat a little bit, or pick up a book, whatever brick you can lay down today will help you a year from now just be consistent in your approach!

source https://inmarkmg.com/culture/stop-caring-so-much-they-dont/

Mindfulness in the Office

Sometimes, we get so caught up in completing tasks and meeting deadlines that we don’t take the time to appreciate our progress. If you know that you are the type of person to rarely take time out of your week to devote to yourself, you may want to consider small ways to implement mindfulness into your workday. What is mindfulness? According to mindful.org, “Mindfulness is the basic human ability to be fully present, aware of where we are and what we’re doing, and not overly reactive or overwhelmed by what’s going on around us”.

By focusing on mindfulness, specifically within the workplace, you can both de-stress and remain productive. The following tips will help you recharge so you can get even more done.

Focused Breathing
When you transition between tasks, practice a breathing exercise. Focused breathing will not only provide more oxygen to your brain but will also ease your mind and clear it from your many racing thoughts. Don’t know a breathing exercise? Inhale, hold, and exhale for one count of four each. Once you have done that, repeat the process but add another count of four until you reach 16 beats. This exercise really makes you pay attention to your breathing.

Unplug When You Can
At work, it’s almost mandatory to use technology in some sort of capacity. Whether it’s designing or answering emails, odds you are you are likely to spend the majority of your day on the computer. While technology has advanced our form of communication and increased efficiency, it’s important to use everything in moderation. When walking to meetings, eating lunch, or even commuting to work, try to refrain from using technology and use that time to pay attention to
your body at the moment. Notice your breathing patterns, listen to your heartbeat. Do your best to think at the moment.

Take a Walk– Not a Hike!
In between tasks, don’t be afraid to get up and walk around your office, building, or nearest parking lot. Pay attention to the pace, the stride, and the feel of your walk. Play around with these factors as well to add some variety. Small things like this may seem silly, but they will give you an overall relaxed piece of mind that will reset your focus and improve productivity and mood.

By practicing these simple actions, you will practice more mindfulness in your day which results in a more relaxed and stress-free state.

source https://inmarkmg.com/uncategorized/mindfulness-in-the-office/

Supermarket Advertising: Be Exclusive

Supermarket advertising is different than most traditional advertisements. Unlike the rest, it is solely exclusive to the business being advertised. There is no competition for businesses… Again for the people in the back, NO COMPETITION!

Even if you are the highest bidder on magazine space, you probably aren’t the only business of your kind in it. Exclusivity will bring in more clients for you, and with us, it is at an affordable price!

That’s why supermarket advertising works—it’s exclusive.

Supermarket advertising is entirely exclusive. Our clients are the only company in their industry that advertises in their local supermarkets. That means there’s no outshining competitors and no fear that your competitors’ advertisements will outshine yours. The only focus is your advertisement’s quality, and our design team is filled with exceptional designers who will work to create an ad you are satisfied with.

Why are we preaching exclusivity? Because inMark cares. We care about our clients and their successes. The more exclusive the advertisement, the more effective the results.

inMark’s supermarket advertising products:

1. Brand Bins
2. Brand Bars
3. Brand Benches
4. Cart Corrals
5. Welcome Center

 

Brand Bins

Think about it. Most people go to supermarkets for an extended period of time, and a lot of them bring a coffee or drink with them. These trash bins advertise our clients on the sides. That means when a customer is going to throw out their latte, your business is what’s on their mind.

 

Brand Bars

 An update to the original grocery store checkout divider. inMark’s Brand Bars feature a 3-inch high billboard that displays a double-sided advertisement. Our distinct and sharp Brand Bars are unique from other advertisements. Their innovation is sure to catch the eye of supermarket shoppers.

 

Brand Benches        

If a shopper is tired, what are they going to do? Sit down. That’s why brand benches are one of the smartest investments for small businesses. Our dynamic and versatile platforms are strategically placed so they catch the attention of even those who are in too much of a rush to sit down.

 

Cart Corrals

A potential customer is about to embark on their weekly food-shopping trip. What’s the first thing they’ll need? A cart! That’s where they’ll see your advertisement. You’ll be on their mind from the beginning of their shopping experience to the end, AND even on their drive home after dropping the cart off at the corral.

 

Welcome Center

Obtain brand familiarity in the easiest way possible. What’s a better way to get exposure to your local market than by welcoming them to the place they frequent the most? Our 7-foot tall welcome centers are the first engaging material costumers will see when arriving at the supermarket.

 

Advertising will never be easy, but you can trust inMark with the responsibility. Our supermarket advertising programs allow businesses to exclusively and effectively advertise their brand to their local target audience in their local supermarkets. If you or someone you know is interested in our services, call or visit our website for more information about our programs.

source https://inmarkmg.com/supermarkets/supermarket-advertising-be-exclusive/

How to Get Noticed on LinkedIn

LinkedIn is a lot different from the social media platforms that are usually talked about, Instagram, Twitter, Snapchat, and of course, Facebook. There are so many misconceptions about the uses of LinkedIn. It is difficult for many newcomers to grasp how to use it to your advantage.

Did you know LinkedIn is one of the best B2B platforms?

LinkedIn is a search engine similar to Google and runs on SEO. Using keywords and phrases you can find certain types of customers or professionals to connect with. 

What if you wanted to get noticed on LinkedIn by other professionals?

The key to being noticed on LinkedIn is the small section of your profile that is your professional headline. This is your bread and butter when it comes to what people will think of you in the 2 seconds it takes for them to read it.

If you are like most users, your profile is closest to a virtual resume, rather than selling your experiences as a tool for someone else to use. It isn’t because you aren’t important enough to have your resume as your profile, it’s just, no one really cares about what you’ve done, but what you can do.

You need to tailor your profile to draw in clients. It has to be about what you can offer whoever is coming across your page, and at the same time taking advantage of SEO.

To get the best of SEO, become conscious with your choice of keywords and phrases. Consider what people would search when trying to reach your page. Would they type something like “Copywriter for a small business” or “High School basketball coach”? Definitely not “3 years of marketing experience” or “Administrative assistant, Company ___”.

How to get noticed.

Keep it simple. LinkedIn gives you 120 characters to express yourself and use it as an opportunity to use the ideal keywords and phrases.

Answer these questions to create your headline!

• What would others call your profession or service? (Copywriter, Marketing Director, Wedding Planner)
• What service or product are you offering? (Copywriting, management services, designer,  wedding planning)
• What is your target audience? (Small business owners, start-ups)

Put it all together and it may look something like this, “Copywriter | Copywriting services | Serving Small Business Owners and Start-ups”.

It is a simple and clear approach to boost your profile’s SEO ranking!

Follow @inMarkMedia on all social media platforms!

source https://inmarkmg.com/social-media/how-to-get-noticed-on-linkedin/

What Employers Look For In Applicants

The most talked about piece of paper is losing its value every day. From young our parents, friends, family, teachers, and just about any media source, all talk about getting this paper. Being as simple as a nicely printed paper with your name on it, the bachelor’s degree continues to be less important to businesses looking for new employees.

You can’t just walk into an interview with your only credential being a bachelor’s degree, it just won’t cut it anymore. Back in the day when it was less common, or more difficult to get one, you could get a nice paying job without any real experience. Fast forward to 2018 and it has become extremely competitive in almost every field you can go to school for. 

What higher learning institutions don’t teach you are the intangibles you need in the workplace. Of course, the hard and technical skills are needed, but we’re always told we’ll be “replaced” by robots. So what are we supposed to get out of an education system that only teaches us how to follow rules, guidelines, and tests our memory? Nothing really, that is why the bachelor’s degree is being looked at less each year, and your actual experiences are the real substance in your resume.

What does the business workforce actually want?

More than the typical education

A regular four-year college education isn’t attractive anymore. Imagine you needed to pick one person to be on your team (basketball, softball, hockey, etc.) and they all do the same amount of practice to make the team, some a little harder than others. The one that practiced and actually has actually played in a game will stand out the most.

A number of people graduating from college each year with no real-world experiences are flooding the job market. Employers would rather someone who has experience doing the job, or someone they see is committed to continuing to learn on the job.

Humbleness

Sometimes personality can be the deciding factor in employment. Nobody likes the cocky, know it all, that is hard to work with, am I right? Sometimes your personality can be the deciding factor in employment. Being an easily trainable employee who admits when they’re wrong, and asks questions may be exactly what an employer is looking for. You are more inclined to learn when you ask for help, be coachable.

Someone who pays attention

Being able to pay attention to detail is always a good skill to have. With the growth of technology, a lot of millennials have had a decrease in their abilities to focus with and without distractions.

On top of attention to detail, employers want to see your determination and how well you can follow through with a task. A proven track record of finished projects will help your case to a business owner.

 

 

 

source https://inmarkmg.com/inmark-news/what-employers-search-for-in-applicants/

5 Tips To Make Work Enjoyable

If you are the regular 9-5 worker you must know the typical work environment is boring and depressing if you feel unaccomplished and don’t see your job changing anytime soon. Coming in every day, going through the same routine, even eating the same cycle of food!

What can you do to be happier in your work environment? Here are 5 tips to make your day better!

(Wo)Man Cave

You spend most of your day at work, why not make it yours to work at? If you have your own office space, like a desk, decorate it as much as you can! Here at inMark, we have vision boards on our walls to decorate and keep us focused on attaining our visions of a better future.

Live Healthier

This is a given, a healthier life means a happier life. Eat healthily and drink plenty of water, who knows, maybe you can make it a personal game or contest.

Be Organized

Even if you are a lazy person, working in messy and cluttered spaces will put a toll on your happiness. Making your workspace manageable and nice to look at, can be the difference between a good start to your day, or another hell hole.

Take A Stroll

Sitting in the same chair all day WILL drain you! Get up and move around, go outside for a walk, take a breath of fresh air, and I guarantee you will be that much happier.

Positivity Goes a Long Way

A 9 to 5 that gives you time to think in your head can be dangerous or pleasing. Getting yourself in a negative rut can be hard to get out of. Think positive thoughts, instead of “why am I here?” “why do I still work here?”, think “I’m alive today” or “let me write down a plan to get to where I want to be.”

Even if you only take one of these tips, I hope your day brings you more happiness when you do!

source https://inmarkmg.com/culture/5-tips-to-make-work-enjoyable/