Increase User Engagement with Motion and Animation

The average person sees around 300-700 ads and brands everyday. While that may seem like an absurdly high number or simply impossible, take a second to pick out all the brands around you at this very moment. Your Carmex chapstick, Apple computer, and Diet Coke are all branded materials.

 

So, why don’t we remember the 700 brands and ads we come across on a daily basis? Our brains are constantly bombarded by information throughout the day. And, not just a little information—11 million bits of data every second. But, the average person’s memory can only hold about 40-50 bits of data per second. So, we’re ignoring about 10,999,950 bits of data every. single. second.

 

As a business owner, this probably sounds like some pretty bad news. You may spend months or even years researching, developing, and implementing advertising and marketing campaigns to attract costumers. But, what if those ads are part of the 10,999,950 bits of data that are just completely ignored?

 

It’s more important than ever that your ads stand out among the noise. Arguably one of the most inexpensive ways to do that is through motion and video content in your marketing and advertising efforts.

 

There’s a reason why Instagram, Snapchat, and Facebook keep adding motion features to their capabilities—because people love motion.

 

You don’t need to make your own content

 

Creating animated content doesn’t have to be tedious, and it doesn’t require a whole production to develop. Motion graphics can be as little as 3 seconds long, or as long as 1 minute.

 

As long as you have a goal and a clear plan to reach it, motion graphics are a great alternative to stationary content. Even if you don’t think you have the skills to create video content, you can repost (and give credit to) relevant posts already on Instagram.

 

So, if you run a car service business, and want to attract more Instagram users to your brand, maybe repost a cool car transformation video from another Instagram account!

 

Turn your caption into movement

 

If you’re struggling to think of content to create into motion, just think of your typical Instagram or Facebook post.

 

What do you say in those posts? What is the main message, and what are the supporting points?

 

Once you figure out this message, simplify it as much as possible, and turn it into graphics. It’s usually over-complicated, in-genuine videos that flop.

 

All you need is a phone

 

Most social media platforms were created for the everyday user—including your small business.

 

Yes, it would be better to have high quality cameras and equipment to work with, but that’s pretty unrealistic for small companies with lower budgets. As long as you have a working phone, you’re set to film some pretty awesome behind the scenes.

 

Or, reach out to inMark

 

Even though it may seem easy, we know how intimidating it can feel trying to film, edit, or post motion graphics. Our experienced graphic designers can help ease those fears. InMark media creates custom graphics, motion and static, for small and medium sized business that are professional, branded, and affordable! Contact us at inMark Media.

 

 

 

source https://inmarkmg.com/social-media/increase-user-engagement-with-motion-and-animation/

5 Spiritual Benefits of Traveling

Life can get very repetitive if you don’t change things up once in a while. You get stuck doing the same routine each day, maybe you have time for yourself on the weekends but you have chores piled up that you need to get done. This is why you need to make time for yourself and travel!

This can be difficult if you just started a job and you only get 3 days vacation the whole year, but you can always do small scenic trips around your home. The most important part of traveling is the time you have to enjoy it. Where it is that you travel is a plus. There are many benefits to traveling to unfamiliar places other than being in a new environment, and a lot of it will benefit you spiritually.

1. PERSPECTIVE!

Living your life only at home or in a familiar setting is like living under a rock, you don’t see anything else. Maybe on the TV or your phone, but there is nothing like actually experiencing a new environment. Traveling to new places and experiencing it hands-on will change the way you see the world. You see how people in different environments live their lives and that in turn, will either push you to do better for yourself or teach you to appreciate what you have. Either way, it will give you a different perspective on how you are living your life.

2. Test Your Communication Skills

Whether you live in a highly populated area, or a “same faces every day” community, it is always nice to meet people you may not have the chance to communicate with otherwise. Traveling affords you the opportunity to communicate with people that you probably will never talk to, even if you saw them at home. Trying to communicate with people you don’t understand is always a fun task, isn’t it?

3. Open Your Mind

Living through life with the same experiences, same setting, same people can get very boring. Sometimes sticking to the same routine will leave us with a closed mind to any sort of change or other cultures different from ours. Encountering different cultures as we travel will open our minds to different world-views. Traveling to lower-income countries can also motivate you to do more to help communities outside of your own.

4. Appreciation For Your Bed

When traveling, if you are not staying in a set location, like a resort, or a family member’s home, then you don’t necessarily have somewhere to sleep. That can get uncomfortable after the first night, which is why you will have a new found appreciation for your bed back at home!

5. Reboots Your Life

When life gets boring or you feel like you are just coasting, it is time to shake things up! Going and coming back from a vacation can be a reboot to get back into the groove of work. Its a little break from a long stressful year most of us go through.

 

source https://inmarkmg.com/culture/5-spiritual-benefits-of-traveling/

Your Daily Dose Of Motivation

They say an apple a day keeps the doctor away. And you should learn that daily motivation leaves no room for procrastination! 

It is hard to stay motivated every day because of the many distractions we are faced with. It is key for us to find new ways to keep ourselves motivated and ready for the challenges we may come across.

“People often say that motivation doesn’t last. Well, neither does bathing, that’s why we recommend it daily.” – Zig Ziglar

 

There are many ways to get yourself motivated, whether it is a picture at your desk of your family, a place you want to visit, or self-motivating factors like you wanting to become the best at your craft. Whatever it is, be sure to look at it every day and remind yourself why you woke up this morning, or why you are staying late and working a little more than your counterparts.

A nice way to remind yourself that you are awesome is to add an alarm titled “Own the Day, It is Yours!”. Set it to a daily reminder, you will never know when you will need that message, but it will come in handy when you do!

We hope that this quick read has reminded you to stay motivated today and you never lose sight of WHY you are motivated. Motivation may fade but your determination should never fold. Stay committed, friends!

source https://inmarkmg.com/uncategorized/your-daily-dose-of-motivation/

Why Supermarket Advertising is the New

Supermarket advertising is an innovative and localized form of brand advertising that distinguishes a company from its competitors. Advertising, since the beginning of print publications, is an important tool for companies to expose their products to their markets. Times have changed and it is getting difficult to reach people using the same methods, mostly print advertisements in magazines and newspapers. That is where supermarket advertising can help.

Increased technology created a new path for companies. Advertisement now takes on multiple forms throughout the internet, TV, radio, apps, etc. But, many small to medium-sized companies want to reach their local market. Advertising on a wide scale through platforms larger than their target market is a waste of time and money. Why? Brand loyalty stays in local markets. An innovative way to reach those local markets is through supermarket advertising.

What is one thing all people need to do? Eat. Every target market visits the supermarket. The supermarket is a local businesses’ dreamland to a localized advertisement. No turning pages, no changing channels, no hoping your ad will be seen.

There are three distinct keys to supermarket advertising success—Repetition, Targeting, and Exposure:

Repetition: Sure, some people may just order food or do their shopping online. But, the average consumer visits the grocery store an average of 2.2 times per week. That is almost 3 exposures of your ad, per customer, per week. Potential customers are going to remember your ad!

Exposure: Not only are consumers going to the grocery store, but they are spending an average of 41 minutes per trip there. That’s an average of 90.2 minutes or an hour and a half of exposure to your product or company every week.

9 out of 10 shoppers say they shop at the same supermarket throughout the year. So, a company’s supermarket advertisement is getting continuous exposure from the same costumer for weeks at a time.

Targeting: Even with the growth of technology, the average American is still visiting the grocery store on a weekly basis. Although online shopping has increased over the past 10 years, grocery shopping has remained a mostly brick-and-mortar experience. In fact, only about 3% of shoppers say they buy their groceries online.

When someone picks up a newspaper, they might read it for two seconds, skim some pages, skip a couple of pages, and throw it out. When someone hears a commercial on TV or on their favorite Pandora station, they may tune it out or turn down the volume.

These are uncontrollable consumer behaviors.  Everyone needs to eat. Supermarket advertising guarantees exposure to the correct market for the perfect amount of time.

source https://inmarkmg.com/supermarkets/why-supermarket-advertising-is-the-new/

Be Patient, It’s Been Waiting For You.

Executing the plan you set… ironically, doesn’t always go as planned. We tend to forget success doesn’t just happen overnight, nor does it always happen as planned. Living in a time when we would rather have Amazon’s 2-day shipping, instead of actually driving to the store and buying it in person. Instant gratification and laziness plague our motivation for success and often leads to discouragement and failure. 

Confucius says…

It does not matter how slowly you go,  as long as you don’t stop.

Words of a wise man.

We simply forget to be patient and it hurts us in the long run. You may be 20, 30, 40, even 50, and it still isn’t too late to achieve what you’ve always wanted. Train yourself to be a diligent worker and try to remember how it feels to actually work for something. Success wouldn’t be satisfying if you just woke up successful.

Learn to love the process of getting there and I bet you it won’t matter how long it takes for you to get there as long as you know you are doing your best and align your pieces correctly. Everything will fall into place, brick by brick, floor by floor, until you get to the ceiling you always wanted!

 

source https://inmarkmg.com/culture/be-patient-its-been-waiting-for-you/

Which Marketing Channel Should a New Business Use?

In some aspects, it’s very convenient that communication and media are practically embedded in our daily lives. But, in terms of figuring out which marketing channels to use, this creates an extremely overwhelming atmosphere for new and existing businesses.

 

So, where do you begin?

Well, first we need to understand the differences between the two strategies: one or multi-channel marketing. Although the latter is more advanced and usually used by bigger companies with larger marketing departments or hired marketing consultants, the strategy may not be completely out of the question for a newer, smaller company.

But, this multi-channel marketing strategy is often where things can get pretty overwhelming and convoluted because each individual channel also has various techniques and processes that serve different purposes to master brand-to-consumer communication.

Let’s take a seat back, look at your company and its goals, and answer some basic questions.

 

• Who are you trying to reach?

 

• Where are those consumers the most?

 

• What marketing channel can you use to reach those customers at those places?

 

Sure, it may seem like an oversimplification, but overcomplicating the issue early on will only lead to an extremely messy situation later.

 

So, how are these questions going to help you?

 

Understanding who you are trying to reach is the foundation for your entire marketing strategy. If you begin creating SEO content about children’s toys, but you are trying to reach children aged 8-12, you’re already setting yourself up for failure.

 

Tip: Age is not enough. Learn more about your target audience than you think you need to know. Where are they from? What do they like to do? What do they do in their free time? All of these questions (and many more questions) will help you determine the answer to the next question: where is your target audience?

So, creating SEO content wouldn’t be the best idea for 8-12-year-olds, because they probably aren’t going to sit down to read an article on “the history of toy robots.” But, because of their placement in the younger generation, they probably are on the internet a decent amount.

Instead of SEO, maybe create an Instagram or Twitter account, and/or create ads to appear on other apps. Figuring out the best channels to use for your business shouldn’t be too hard when you boil your business, and its goals, down to its most simplistic form.

Remember who your target audience is, where they are, and what they want. These three rules will lead you to the best marketing channels to use. If properly conquering a marketing strategy still seems slightly overwhelming, there is no shame in reaching out to a marketing agency for more guidance!

 

source https://inmarkmg.com/uncategorized/which-marketing-channel-should-a-new-business-use/

Healthy Diet, Healthy Life

There are many ways you can do to improve your quality of life. Waking up a little earlier, starting a routine, appreciating the small things, thinking positive, and EATING BETTER. Our bodies are our temples, why wouldn’t we take care of it like we do with our houses or cars?There are different kinds of diets to go on, some more extreme than others, but any move in the right direction will lead to improving your life. The best diet for me personally, is as easy as watching what you eat and how much of it you’re eating.

Healthy Dieting 

It is hard to find the right diet for yourself. Some people think eating less is good for their health. This does the exact opposite for your body. Your body’s metabolism will slow to preserve the nutrients in the food you do eat. Dieting is about watching what you do eat. Eating many small portions throughout the day will keep your metabolism running and in essence continuously extracting nutrients from the food. This will also keep you from “cheating” because you aren’t starving yourself. Stick to foods that are less processed, and go with organic choices. Even if you decide to eat something like pizza, do so once in a while.

Drink Water!

One of the easiest things you can do for any diet is adding water. Our bodies are made up mostly of water, so why would we deprive it from the most essential liquid. Obviously water has its own taste, which is nothing. Nothing can taste different at times, confusing right? Well if you want to add some flavor, spike it with some lemon, watermelons, mint, and what ever your taste buds enjoy. Water does so much for our diet, it can help fill you up before a meal so you eat less, flushes out any toxins you may have through our pores and urination, and its a whopping amount of 0 calories!

Stick To The Plan

The hardest task of a diet is actually abiding by it. We tend to set goals for ourselves that we would like to reach, but are unrealistic for our ways of life. You know yourself better than anyone, set realistic goals. If you drink a lot of soda, try cutting back and substituting it with water. If you love pizza, try using it as a reward for the end of the week after eating healthier options. Setting realistic goals will make it easier to follow and achieve.

Healthy Life

Following a diet can be a difficult at times but the benefits are tremendous. Eating better has a direct correlation on how you feel. Have you ever ate McDonalds and felt groggy after? Instead eat a healthier choice and you may feel more energized. Your day will be better if you stick to your diet because one, you feel accomplished sticking to your diet improving your mood, and your body will thank you for feeding it nutritionally.

 

source https://inmarkmg.com/culture/healthy-diet-healthy-life/