Did You Drink Enough Water Today?

If you can answer that question honestly with a Yes, then you are on the right track. You can tell if you’re not if your pee is saturated with color, or if it is clear, like the toilet water you are peeing into, you’re a rockstar! 

You know you’re drinking enough water if you go from always tired, consistent headaches, and unhealthy skin, to full of energy, head held high, and clear skin! The amount of water in the human body ranges from 50-75%. The average adult human body is 50-65% water, averaging around 57-60%. The percentage of water in infants is much higher, typically around 75-78% water, dropping to 65% by one year of age. The fact that we are made up mostly water is more evidence that we need to feed our bodies water consistently.

How much water should we consume on the daily? This number is very tangible, it has many variables. How old you are, how much exercise you’re doing, your age, everything. So how do we find out how much water we should be drinking? Here’s an answer I got from Mayo Clinic.

“The National Academies of Sciences, Engineering, and Medicine determined that an adequate daily fluid intake is:

• About 15.5 cups (3.7 liters) of fluids for men
• About 11.5 cups (2.7 liters) of fluids a day for women

These recommendations cover fluids from water, other beverages and food. About 20 percent of daily fluid intake usually comes from food and the rest from drinks.” 

This a good number to start at. But most people can hydrate themselves based on how dehydrated they feel. Others will never know that they are getting drowsy because of the lack of water intake. So my question to you is, did you drink enough water today?

 

 

 

source https://inmarkmg.com/culture/did-you-drink-enough-water-today/

Why A Clean Work Space Benefits Everyone

The last thing on your mind as a small business owner that is doing everything possible to keep your business running, is keeping your work space clean. You may forget to clean every once in a while, but why should you make it habit? 

A clean work space benefits everyone in your office or facility. Here are a few reasons how it can help your business.

Find Everything You Need!

When your work space is neat and clean it is easier to remember where you put your important files or your favorite pen. Whatever it is, it will be harder to find when your work space is messy and disorganized. We’ve all heard a variation of “it’s my mess, I know where my stuff is”, but lead by example and promote a clean environment so there is no room for misplacing important belongings.

A Clean First Impression

It is important to leave a “clean” first impression on your clients and prospective employees. You wouldn’t like to walk into a room that looks like this… (This is dramatization, I hope you never walk into a room like this)

If you did you probably wouldn’t want to do business with this person or purchase their services. Same applies to the people walking into your place of work. Keep your work place neat and clean and you’ll impress everyone who comes in the office.

Good Branding

Adding to the first impression you set for new clients and employees, consistent cleanliness can help with your branding. Some people spend thousands of dollars for new branding campaigns. What is better than getting it done for free? When people think of your business you want them to know you are clean. Cleanliness in the mind of the consumer is directly tied with success. They will probably choose to do business with someone who is clean with their business.

Employee Attitude 

You won’t be the only one walking into their office with a smile on. Your employees will be happier. Coming into an organized desk and a clean environment can make you feel refreshed. Every day is a new day. If it was disorganized and cluttered, you may be slowing down the productivity of your employees because who wants to spend 8 hours in a place that is unclean? An organized environment can directly result in better productivity from your employees. Keep everyone happy and work clean!

 

source https://inmarkmg.com/culture/why-a-clean-work-space-benefits-everyone/

Supermarket Advertising: Get With The Program

If you haven’t already heard of inMark Media’s Supermarket advertising program, continue reading to get with the program! Our program consists of many products that will enhance the brand recognition of your small business in your local community. Targeting every moment a customer is shopping, ranging from the start of their experience with welcome centers, and ending with brand bars. 

Our team is filled with experienced graphic designers that will do everything they can to create an outstanding advertisement that you enjoy and is appealing to the hundreds of shoppers in your community. It doesn’t matter who your target audience is, as long as they go to a supermarket for their groceries, we will reach them. With a cost effective rate it is a no brainer for businesses that want to ensure their advertising budget is being used at its full potential.

On top of exceptional delivery, we pride ourselves on exclusivity. How many other businesses are advertising the same product or service on the same publications as you? How many other businesses are advertising on the same TV channel as you? How can these advertisements guarantee that the audience will see YOU and ultimately choose YOU. That is how we separate ourselves from our competitors. We offer advertisements for a couple of different businesses, so you don’t have to compete with your competitors.

Here is a list of our product line.

• Brand Bars

 An update to the original grocery store checkout divider. InMark’s Brand Bars feature a 3-inch high billboard that displays a double sided advertisement. Our distinct and sharp Brand Bars are unique from other advertisements. Focusing on growing brand awareness for a small business within their community, the brand bar is sure to deliver recognition and exclusivity.

 

• Brand Bins 

Think about it. Most people go to supermarkets for an extended period of time, and the chances of them having a bottled beverage, receipt, or something to throw out is in our favor. These trash bins advertise our clients on the sides. That means when a costumer is going to throw out their latte, your business is what’s on their mind.

 

• Brand Bench

  

These are for those shoppers that are shopping for an extended time and need a break, or those who are waiting for their ride home. Brand benches have more than enough space to make your ad stand out for everyone that walks by. Our dynamic and versatile platforms are strategically placed so they catch the attention of even those who are in too much of a rush to sit down.

 

• Digital Screens 

  

Grocery TV Network’s 32 inch high definition screens are mounted just above the product displays in every other checkout lane. The TV  draws the attention of customers with vibrant motion graphics on each TV creating a “video wall” across the front end of the supermarket. You won’t have to worry about your business being the center of attention! 

 

• Cart Corrals 

  

A potential costumer is about to embark on their weekly food-shopping trip. What’s the first thing they’ll need? A cart! That’s where they’ll see your advertisement. You’ll be on their mind from the beginning of their shopping experience to the end, AND even on their drive home after dropping the cart off at the corral.

 

• Shopping Carts 

  

Placing your ad on a shopping cart your business is guaranteed to travel with a shopper for an average of 41 minutes a trip! That is a lot of time to be exposed and make an impression on your audience.

• Welcome Center 

  

Obtain brand familiarity in the easiest way possible. What’s a better way to get exposure among your local market than by welcoming them to the place they frequent the most? Our 7-foot tall welcome centers are the first engaging material costumers will see when arriving to the supermarket.

 

Interested in joining our program? Contact us at inMark Media and inquire about our packages.

source https://inmarkmg.com/supermarkets/supermarket-advertising-get-with-the-program/

Great Ideas Should Be Shared!

When one has a brilliant idea it becomes worrisome to some to want to partner with larger companies in fear of having the idea stolen. It could be difficult to come up with a great idea when you know very little about how to start a company. You could have a wonderful idea conjured up and believe it to be a successful idea, but there is a great difference between coming up with a great idea and making it a reality. However, keeping an idea to yourself is something that every entrepreneur should avoid.

At the beginning, getting feedback from your family and friends is an important step not to be skipped; the simple act of explaining the concept of the business to people you hold near and dear could reveal issues that could have been avoided or could bring about new ideas. Once you have a solid business model you will surely be on the hunt for a business partner and potential founding members of the team to help you on the long journey, as well as possible investors and the attention of the press.

Remember to make time to network with others in the industry you are trying to breach. This can be invaluable, especially if you can find a mentor along the way. Having someone with relevant knowledge to bounce ideas back and forth with and guide you in the right direction is a key to success. A good mentor can create a connection with other companies and individuals and also guide you on what to share and what to keep to yourself.

The key is to always remember that when you share your idea, make sure you are always in the best position to capitalize on your success. Remember that even if you have a prosperous company in one country, there may be another in a different country that could stifle your success. However, it’s worth running the risk because keeping an idea to yourself impedes your growth. The possibility of developing a company from the ground up on your own is remote; but with help from others, the process will speed up. Not to mention, someone else might be developing the same idea, and could beat you to it if you are not prepared with a team to move things along.

Although it is not recommended that entrepreneurs go around sharing all of their ideas, it’s good to remember that discretion should not be the cloak that covers all you are working on. Knowing how to share and what to share is a skill that can be learned. Until then, finding a mentor that can help guide your decisions is a great first step. Sharing your ideas with that person will be a liberating experience.

source https://inmarkmg.com/culture/great-ideas-should-be-shared-2/

Setting Yearly Goals Using The 4 F’s

It feels great going into the new year with a clear list of goals or a goal. But, how do we create a set of goals that we actually will commit to and fulfill? We can do this by a process of looking into one’s self and finding what makes us go. What puts fuel in our drive. Our four F’s are Facts, Feelings, Focus, Fruits. To really find out what drives you go ahead and start with the first F of the four.

Facts:

It is literally that, what are the facts about yourself that you know. This could be anything from my waist size is 34, to I don’t spend enough time with family or friends. When working on facts, pinpoint what you want to work on and state the facts of how it is now. So if I want to work on my eating habits, some facts would be that I eat whatever I want when I want, I don’t eat vegetables, and I consume a lot of carbs.

Feelings:

Now this is where it starts to get intense. Really go deep and as raw as possible. Self reflection is key to finding what pushes you. Based on the example I stated earlier, here are how I would feel about those facts. I feel good while I am eating, but after I eat I look at my stomach and feel that I can do better for myself. I feel tired after I eat so many carbs and feel unhealthy when I don’t eat vegetables.

Focus:

What are you going to do to change how you feel about these facts? This is your focus. In the case of the examples above, I would change this by starting a meal prep, eating vegetables even if I start with one vegetable a day. Focus on your goal and how you feel about the current facts and you will want to push yourself.

Fruits:

Reap the fruits of your labor! Once you reach your goal, don’t just settle and quit. Keep going, you’ve gotten this far and you can keep going forward. It damn sure feels good reaching your goal, so this is where you get to enjoy what you’ve been working towards. TRUST THE PROCESS!

 

source https://inmarkmg.com/inmark-news/setting-yearly-goals-using-the-4-fs/

Promoting Emotional Intelligence as a Team

inMark isn’t just a company; it’s a team that works thoroughly and efficiently to reach company and individual goals. One of those goals is team bonding and building. It’s a key aspect to the success of inMark and, really, any company, organization, or group that is shooting for the stars. One way inMark Media maintains team relationships is through emotional intelligence.

Emotional Intelligence is the ability to react to situations with control, empathy, self awareness and social awareness in a way that maintains relationships, is motivating, and self-regulating. In other words, it’s people skills. Yes, technical skills, IQ, experience using software and job-specific skills are all necessary for employment. But, what truly makes an outstanding leader outshine a good leader? Emotional intelligence.

It’s like working out

Emotional intelligence requires you to rewire your brain’s innate impulses and habits. Let’s look at an analogy:

Say you work out 5 days a week, every week, for 2 years. After two years, you’ve established discipline. You’ve trained your body to act a certain way, to change, and to develop. It probably wasn’t easy in the beginning to leave work and go straight to the gym or wake up at the crack of dawn to get on the treadmill. But, after 2 years these actions feel like the other aspects of your everyday life. You’ve created a habit!

That’s the whole concept behind emotional intelligence. The only difference? You’re ‘working out’ your mind instead of your body. Some people are naturally more self-aware or in-tune with people’s emotions, so developing emotional intelligence won’t be a struggle. Others are born into unfortunate situations and have deep-seeded family issues. These people may require more practice and mind training.

But, Regardless of our emotional brain makeup, we can consistently learn and develop emotional intelligence through plasticity, a “term that neurologists use to describe the brain’s ability to change” [1]. Over time, these practices will become intrinsic habits.

It creates trust

Understanding and maintaining control of your emotions will help you subdue the urge to act on an emotional impulse. Every human has emotions. They are our first reactions to any situation we are in. Gaining control of our emotions is not pretending they don’t exist; gaining control helps us accept our emotions and work them into our favor. Will you get mad that you weren’t offered the job you had been dreaming about? Probably. Should you slam your fist against the wall 15 times to let that anger out? Probably not.

Obviously, that’s an extreme example, but it gets the point across. With emotional intelligence, you understand your emotions, and you’re able to react to situations in a mannerly way. This is especially important for leadership positions. Leaders who are attempting to establish an environment that fosters success and improvement need to acquire employee trust. It’s human nature to be drawn to situations and cultures where we are treated fairly and equally.

For all aspects of life

Emotional intelligence, as a tool and as a way of life, is important to all aspects of ultimate succession. Whether you’re acting as a leader to your employees, a father or mother to your children, or a teacher to your students, an advanced emotional intelligence creates habits that allow you to act properly. ‘Book smarts’ are important. But, understanding the emotions of others creates an environment that fosters productivity and success.

Resources:

[1]        https://www.forbes.com/sites/travisbradberry/2014/01/09/emotional-intelligence/#739737721ac0

source https://inmarkmg.com/culture/how-emotional-intelligence-will-lead-to-success-2/

Supermarket Advertising: Why is it Effective?

Supermarket shopping behavior has changed for the better and has created direct opportunities for effective, local advertising.

Society is changing, and it’s changing quickly. Not just technologically, but socially too. As gender roles change in society, so do gender roles in the household—including grocery shopping. What used to be a primarily one-person job has turned into an entire family task. What does that mean for small businesses? More exposure to more of your target market more frequently.

Food Marketing Institute (FMI) conducted a study in 2016 that tracked the behaviors of supermarket shoppers. The institute has conducted studies for over four decades to understand and predict trends of supermarket shoppers. The results of the 2016 study showed a shift in consumer behavior from 2015.

Households are sharing shopping responsibilities 

3 in 5 households are engaging in some amount of co-shopping, according to FMI.This untraditional consumer trend presents an opportunity for local businesses. With no primary shopper in most households, supermarket advertisements are gaining more exposure. How? Two or more shoppers per household are seeing supermarket advertisements. That’s 200 to 300 percent more exposure than traditional single-shopper households.

Benefits for your business? More local exposure for your supermarket advertisement.

Shoppers want to eat at home

 89 percent of supermarket shoppers believe that eating at home is healthier than eating at a restaurant. AKA, 9 out 10 shoppers are consistently visiting their local supermarkets for meal preparations.

Benefits for your business? Consistent repetitive exposure to your supermarket advertisement.

Co-shopping is a growing trend among Millennia’s

 Millennials are the future. They are the new market, the new trend setters, the consumer behavior setters. According to FMI, co-shopping trends in households with more than one adult are growing. In fact, 91 percent of multi-adult households with young Millennials (18 to 27) are sharing shopping. For families with no Millennials? They’re still co-shopping, but 11 percent less than millennial households.

Benefits for your business? Millennia’s, who were basically born into technology, prefer supermarkets over shopping online, so why not advertise there?

In fact, most shoppers still prefer brick-and-mortar shopping experiences

Although technology continues to integrate itself into our everyday lives, it remains an unfavorable alternative to physically food shopping. Only about 5 percent of all supermarket shoppers use online-only retail services. The other 95 percent of supermarket shoppers consistently visit their local supermarkets for their food necessities.

Benefits for your business? Targeting your local market, because the supermarket is where they are!

Food shopping is nothing new and it’s not going to be anything old soon either. Trends in consumer behavior prove that food shopping is here to stay, and it’s the perfect place for small businesses to advertise their services.

source https://inmarkmg.com/supermarkets/why-supermarket-advertising-is-more-effective-than-ever-3/