Are You Monitoring Your Social Media?

Do you know the importance of Social media for your company? Social media is one of today’s most powerful marketing tools. But how can you tell if your social-media marketing is working? You invest in social-media monitoring. That’s how!

Understanding Social Media Monitoring

Social-media monitoring is the process of identifying and determining what consumers are saying about your brand, products, and services using social and online platforms. This monitoring gives you an idea about what people think of your business, while also helping your collect publicly available data.

Once you have the information in hand, you can organize it to benefit your business. Let’s look at some of the vital social-media monitoring and analytics tools to get you going.

·      Tags on Marketing Campaigns

Social-media monitoring tools can help you organize online campaigns. They give you the ability to filter incoming messages based on your brand’s keywords, ensuring that you can respond to and engage with your customers promptly.

Pro Tip: Create a tag for every social media campaign to help you track it easier.

·      Improve Customer Interaction

Back in the day’s a customer would visit your business or write you a letter or email to ask questions or express their dissatisfaction. Today, they go directly to social media to find you and have that immediate communication.

With that in mind, you must put a concerted effort into tracking the number of times your brand gets mentioned (positively or negatively) to improve your customer-service delivery. Employing this tactic is an excellent way to enhance your customer interaction and promote brand development.

By maintaining the right social-media monitoring technology and working with a reputable digital-marketing agency, you can take your business to the next level.

 

source https://inmarkmg.com/agency/social-media/are-you-monitoring-your-social-media/

How Can My Content Creation Increase Sales?

The Key to social media growth? -Exceptional content. This is a central component of your online marketing strategy. You absolutely must deliver quality content if you want to convert leads to sales for your business.

Read on for a few tips on content creation that will help bring increased sales from your online marketing.

Promote Different Ads

If you are to reach different audiences of customers, you’ll need to create different targeted ads linked to your business website. Facebook and Instagram are always notable inclusions for targeting your advertising.

You can target potential customers based on various characteristics, including:

• Location
• Gender
• Age
• Occupation
• Interests/hobbies

Before you create any marketing content, though, it’s essential to perform research to identify the type of content that is trending on social media among the audience you want to target. This research will help you create content that resonates with your target audiences.

Use Different Forms of Content

When it comes to creating content, be sure it provides value to your customers by creating a mix of content. Your goal is not only to attract customers but to generate engagement with your content and conversion to your products and services.

With the right content mix, you’ll enjoy multiple benefits, including:

• Getting qualified leads
• Promoting brand awareness
• Increased traffic
• Building solid relationships with customers
• Getting repeat business over time

Types of content in your marketing strategy may include blogs, comprehensive guides, emails, infographics, case studies, white papers, and videos.

Leverage Customer Journey Maps

It’s great to acquire new customers, but it’s actually more economical and effective to target your existing customers first. Customer journey maps can help you achieve this.

Journey maps take you through your customers’ entire purchasing process, from thinking about your company through to what they do after making a purchase. When you understand your customers’ behavior, you’ll have an easy time creating a customer-retention strategy.

We hope these tips help you create advertising content that delivers improved engagement, brand loyalty, and conversions for you business.

 

source https://inmarkmg.com/agency/how-can-my-content-creation-increase-sales/

How Can I Target Potential Customers?

If you run a business, there are likely dozens, if not hundreds, of companies that sell similar products or services in the same area that you do. So how can you build your customer base to stand out from the competition?

We want to offer some valuable tips to get you started:

Get the Demographics Right

Unfortunately, many new business owners don’t take the time to understand their target market. If you want to save money on your marketing resources, however, you must target consumers who not only want your products or services but can afford to buy them.

To reach the right people, you must first define the most likely consumers of your offerings:

• How old are they?
• What is their gender?
• What is their personality/attitude?
• What is their lifestyle/interests?
• What is their socioeconomic background?

The answers to these questions will help you understand your target audience of consumers. It will make it easier for you to find them, so you can craft messages that will entice them to try your product or service.

Evaluate Your Products or Services

Make a list of the features of your products or services alongside a list of their benefits. Then, make a list of potential customers with needs that each benefit can fulfill. This information forms a foundation upon which to build your promotion.

Evaluate Your Current Customer Base  

It can be challenging to connect effectively with potential customers if you have no customer profile in mind. Research your current customers to find out why they purchase your product or service. Doing so will help you determine the improvements you can make to grow your business. Don’t hesitate to reach out to a marketing or advertising agency, remember, reaching the right market is what will really help your business grown!

source https://inmarkmg.com/agency/how-can-i-target-potential-customers/

How Should you Promote Your Podcast?

Promoting your podcast is just as important as creating it because, without a proper pitch, your podcast can get lost in no-man’s land. Consider the following tried-and-true techniques to draw the masses to your podcast.

Social Media Advertising

Facebook, Twitter, Instagram, Google Plus, and other social-media platforms serve up fantastic opportunities to let the world know about your podcast. In fact, social media is one of the most powerful digital marketing tools in today’s marketplace.

So, what should you do? Announce new episodes on various social networks. Start a Facebook group, creating a platform to connect directly with your listeners. Take advantage of the various communities available to podcast producers. You get the idea.

Convert the Podcast into a Video

Another effective marketing strategy is to repurpose your podcast for other platforms. For example, consider converting your podcast to a YouTube video, giving your audience something to share and delivering while allowing search-engine optimization (SEO) benefits at the same time.

Creating a video doesn’t require much effort because you already have the content. Once you upload it to YouTube, consider annotating your video with links to other relevant episodes and resources on your website, further boosting your SEO.

Podcatchers

Research shows that at least 70 percent of podcast enthusiasts listen to podcasts through Podcatchers, a podcast application to which people subscribe. The app automatically downloads podcasts to their devices as soon as they are posted to a website.

If you want to get a portion of this massive audience, consider submitting your podcast to multiple Podcatchers, of which there are many. Do your research to find ones that fit your company’s marketing goals.

source https://inmarkmg.com/agency/how-should-you-promote-your-podcast/

Why Inspiring Creativity is Great For the Workplace

Creativity is the workhorse for progress in the workplace. Without it, a company cannot generate new ideas, and as such, cannot move forward. This being said, it is absolutely essential to help encourage creativity in the workplace. But what helps spark creativity? What helps employees think out of the box? While each employee is different, and gain motivation from different things, there are some things in common that can help create a more innovative work space.

Embrace Diversity:
Diversity, for instance, is a tremendous influence of creativity. If group think is the death of ingenuity, managers should be encouraged to construct a diverse team with various skills and strengths. This may facilitate debate, and this is perfectly natural, and in fact, a good sign. Debate is another factor that influences the creation of new ideas. If people with differing points of view can get together and discuss their ideas rationally and without embarrassment, ideas can be spread about and facilitate creativity.

Let It Flow, Let It Flow:
In order to allow new ideas to flow throughout the workplace, management needs to be willing to accept risks. They need to be willing to trust their employees and be open-minded enough to accept new ideas. Trusting employees boosts morale, and promotes the generation of new ideas.

However, while allowing these new ideas to generate, management needs to be conscious of avoiding micromanagement. Micromanagement can lead to restrictions and barriers that can prevent workers from thinking outside of the box. Instead of constantly looking over their shoulders, managers should once again trust in their employees, and allow them to think individually, without barriers. 

Fail More Often in Order to Succeed:
Finally, it should be expected that you will encounter failures along the way to success. They are inevitable, and although they are off-putting, they help pave the way to success. Failures should be seen as lessons as what not to do next time an experiment is made. As such, employees should not be reprimanded after failure. Instead, they should be encouraged to keep trying, and to learn from their mistakes.

Though there is no exact rule book for establishing a creative environment, these are merely some of the ways you can encourage creativity in your workplace. Promoting diversity, encouraging debate, accepting risks and allowing new ideas without micromanaging are all ways that can help foster a creative and productive environment in your workplace.

source https://inmarkmg.com/culture/why-inspiring-creativity-is-great-for-the-workplace/

How to Improve Employee Morale Before its Too Late

One of the most important, yet most difficult issues to pinpoint in the workplace is employee morale. While not as tangible as mechanical or structural issues, office morale is just as, if not more, critical to productivity in the workplace. It’s not uncommon for managers to prioritize a deadline or the completion of a project, but prioritizing this over an employees sediment can harm a company in the long run. 

What’s Wrong Everyone??
Office morale can be dampened by a multitude of things, but none are as obvious and as destructive as the mistreatment of employees. Poor treatment of workers can come in many forms, such as treating an employee as though they are lucky to even have a job rather than recognizing them for their work. Another example includes creating an unreasonable workload, whereas an employee will struggle to meet your high expectations, and will either burnout or treat you with resentment. Other examples include misunderstood expectations, lack of communication, and even wasted potential. These kinds of mistreatment can seriously cripple an employees ability to work, and can even lead to issues between workers and management.

Another issue that often cripples office morale are layoffs. While inevitable, layoffs often lead to lower productivity in workers and lower morale due to the thought that they may be laid off next. It should be expected that a typically friendly employee may see management as untrustworthy. Because of this, it is important to remain compassionate during times like these. 

 

Time For Some Changes:
Reaching out to your employees and giving them assurances can help boost productivity. It is also important to be transparent; managers should do all they can to divulge necessary information in a compassionate and understanding manner. When the dust settles and your team is settling back in, it may help boost morale to host an employee appreciation event, or simply a fun party.

Aside from these difficult situations where it can be troublesome to boost morale, there are simple ways to improve morale around the workplace during the normal workday. One good way to improve morale is to embrace the workplace culture; offer engaging and entertaining ways to address office meetings and the like. Show employees you care about them, and congratulate them on good work. Giving workers incentives come a long way, and promoting good workers or rewarding good work can seriously improve a worker’s performance. 

source https://inmarkmg.com/culture/how-to-improve-employee-morale-before-its-too-late/

Steps on How to Become a Great Leader

Leadership is a necessary attribute in good management, and one that can be difficult to acquire. Being a good manager means being able to effectively organize and utilize your team, but without leadership, accomplishing this feat can be difficult. So what constitutes a good leader? How does a manager utilize their leadership effectively?

There are several mistakes that first-time managers make that can compromise a productive workplace.  This can show a lack of leadership in management, and cause a deterioration of respect between employees and employers. Common mistakes include:

• Avoiding difficult yet necessary conversations
• Being close-minded and not allowing new ideas
• Refusing to ask questions or accept criticism
• Micromanaging instead of trusting your team
• Not clarifying goals and setting expectations too high or too low
• Only providing feedback when necessary, instead of continuously

As seen in the mistakes above, management can be intimidating, especially for first-time managers. Thankfully, there are some ways that can make that job easier, and can prove to others what a good leader you are. Often enough, first-time managers feel isolated when beginning their position. A good way to start opening up, and showing true leadership, is by opening up to your fellow employees, or even previous managers. 

A good leader accepts criticism and utilizes it to their advantage. Thankfully, you are not the first manager to ever exist, regardless if you are the first for your company. As such, seeking help from previous managers or even your fellow employees can help you get an idea of how you are managing, and even help yourself grow as a manager altogether. 

Establishing communication and collaboration between employees is critically important in the workplace. Creating a team that works together, talk among one another, and shares ideas facilitates creativity, openness, and productivity. It also helps shed light on issues in the workplace, which can thus be worked out. Keeping your employees up to date with information and showing positive feedback for good work are the foundation for a good working environment, and help build a solid relationship between management and employees. 

Overall, the thing to remember is to be able to communicate with your employees. Setting goals for your team helps them know what their working towards, and why they’re working, which helps improve morale. Asking for help from previous employers is also a good way to know how you’re doing as a manager. Finally, leading by example is one of the best ways to show true leadership in the workplace. By exhibiting good behavior in the workplace, your employees will follow by your example, and will learn to trust and follow you. 

source https://inmarkmg.com/culture/steps-on-how-to-become-a-great-leader/