Why is Supermarket Advertising Effective?

Supermarket marketing is effective, explaining why such businesses often succeed. However, that only happens if the right advertising strategies are put in place. Here’s why advertising for supermarkets work:

1. Targeting

A supermarket is the go-to place in many communities. It’s often located at the town center and often receives frequent visits. On average, consumers make about three trips to a local supermarket each week, and spend around 40 minutes on each shopping spree.

Supermarkets are local and the target of all markets. They target people that don’t just walk into the markets, but actually make purchases. They target the right consumers.

2. Repetition

Supermarket advertising promote brand recognition. It ensures customers get to know it well. With usage of skill, will power and passion for the business, supermarkets can deliver differentiated products and services. Repetition is used to help consumers identify with a supermarket brand and develop loyalty.

With consumers also visiting the stores several times a week, the advertising guarantees increased sales and ROI. As a result, long-term relationships are developed and the businesses realize success.

3. Exposure

Cost-effective supermarket marketing solutions give positive results. Advertising targets the right clients with the potential to buy. Brand exposure increases in the local community as a result. Potential consumers become aware of the brand and note it as a go-to place for their needs. It stays at the top of their mind whenever they want to shop.

Looking for supermarket advertising services? Contact us for more information about our marketing services for your local business.

source https://inmarkmg.com/supermarkets/why-is-supermarket-advertising-effective/

Why Your Small Business Needs a Website

According to Entrepreneur.com, 46% of small businesses have not invested in a website. That’s alarming considering the many benefits that come with having an online presence. Over 2 billion people worldwide access the internet on a daily basis. Moreover, websites provide a cost-effective way for small businesses to market their products and services.

Here are 3 reasons your small business needs a website:

1. Credibility

A website makes customers develop trust in a business. 75% of web users in 2018 rated business credibility according to the design of its website. Consumers transact with businesses they can trust. They access business websites to check for reviews, credentials, and awards of any business they want to do business with.

However, it takes a good website design for a small business to gain credibility amongst potential clients. It takes a few seconds for consumers to get a good impression of your business through your website and determine what they can get from your company.

Most of the time, the consumers leave your site after the first few seconds. Therefore, make the most of it to create a good impression and build on your credibility. Your website must showcase your business as professional in the eyes of consumers.

2. Brand Development

Websites enable small businesses to use strong visuals and elements of design such as colors and fonts to create a good image of the brand. They also use images that reflect the business’ brand personality. As a result, small businesses grow their brands as more people get to know about it through their website.

3. Products and Services

Websites are perfect marketing tools small businesses can use to sell their products and services. All it takes is a compelling sales copy that’s written well to lure the right consumers. A good copy compels consumers to take action and make purchases.

Are you looking for a website development service? Contact us for more information about our web design services.

source https://inmarkmg.com/agency/web-development/why-your-small-business-needs-a-website/

Now Hiring Talent!

We’re searching for professionals interested in joining a company that cares about its employees’ career growth and offers them the potential to own their income. It’s important that you’re business-minded to join our firm.

1. Sales Representatives

We’re looking for a sales representative to join our growing team in Dobbs Ferry NY as a full-time employee. You’ll be responsible for liaising with our existing marketers to acquire new customers. The right candidate is enthusiastic, energetic, and a professional with a passion to drive business sales.

It’s also important that you possess a strong phone presence, atop being competitive, having high regard for yourself, and have a good work ethic. It also takes the right mindset and being a fast-learner to join our company. This new opportunity is for you if you want to become a part of a fast-growing agency.

2. Business Developers

We want to expand our team of business developers due to increased growth our company is currently experiencing. Our team represents a history of good performance and excellence. This opportunity is for you if you believe in talking and delivering results.

Apply to join a company with a highly motivated team of successful telemarketers that keeps growing. We can help you attain your professional goals only if you join our team.

3. Social Media Internships

We’re a young company with varied needs that keep evolving. As such, we seek young talent to fill in the gap. Apply if you’re looking for a great working experience in a new company with opportunities for growth. It’s important that you be resourceful and high-performing with a keen interest in upcoming agencies. Currently, we have an opening for social media internships.

source https://inmarkmg.com/culture/now-hiring-talent/

Marketing to Millennials

Do millennials make up your marketing initiatives? This audience can help you generate lots of money. Millennials are technology-savvy, ambitious and well-educated. They’re also influential due to their high numbers.

An Insight into Millennials

Millennials range in age between 18 to 36 years, making up the majority of employees worldwide. The millennials were the first to start using technology. Moreover, more than 40% of the group are parents. Companies with meaning appreciate and value their consumers.

Millennials are also loyal as employees to their employers due to the need to be flexible and balance life/work. Part of their day-to-day activities include engaging in social media. Digital coupons make up about 94% of preferred digital formats. Approximately 40% of consumers use testimonials and reviews to make informed buying decisions.

Additionally, 60% of millennials are loyal to their favorite brands while 63% do their transactions from mobile devices. 83% base their buying decisions on content they find online.

Targeting

Millennials tend to share information on products, brands or services with their peers or social circles before making a buying decision. They’re highly engaged on social media and share almost all aspects of their lives on social platforms.

Therefore, targeting them on social media is an effective way of getting brand conversations started, atop strengthening the relationship between your small business and target audience.

Mobile

Many millennials access the web from their mobile devices. That simply means you need a business website that’s accessible from such devices to include millennials in your marketing efforts. Also make sure your newsletters, emails, images, and infographics, among other digital content, are optimized for mobile access.

Contact us for more information about our digital marketing services and how you can target millennials in your niche.

source https://inmarkmg.com/marketing/marketing-to-millennials/