According to Entrepreneur.com, 46% of small businesses have not invested in a website. That’s alarming considering the many benefits that come with having an online presence. Over 2 billion people worldwide access the internet on a daily basis. Moreover, websites provide a cost-effective way for small businesses to market their products and services.
Here are 3 reasons your small business needs a website:
- Credibility
A website makes customers develop trust in a business. 75% of web users in 2018 rated business credibility according to the design of its website. Consumers transact with businesses they can trust. They access business websites to check for reviews, credentials, and awards of any business they want to do business with.
However, it takes a good website design for a small business to gain credibility amongst potential clients. It takes a few seconds for consumers to get a good impression of your business through your website and determine what they can get from your company.
Most of the time, the consumers leave your site after the first few seconds. Therefore, make the most of it to create a good impression and build on your credibility. Your website must showcase your business as professional in the eyes of consumers.
- Brand Development
Websites enable small businesses to use strong visuals and elements of design such as colors and fonts to create a good image of the brand. They also use images that reflect the business’ brand personality. As a result, small businesses grow their brands as more people get to know about it through their website.
- Products and Services
Websites are perfect marketing tools small businesses can use to sell their products and services. All it takes is a compelling sales copy that’s written well to lure the right consumers. A good copy compels consumers to take action and make purchases.
Are you looking for a website development service? Contact us for more information about our web design services.
source https://inmarkmg.com/agency/web-development/why-your-small-business-needs-a-website/
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