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Is Your Company Standing Out from Your Competitors?

In today’s competitive marketplace, businesses are closing every day. Many are quick to blame “hard times”, but the main culprit is competent competition. With this in mind, it’s vital to identify ways to set your business apart from the rest. Consider the following tips to make your business shine.

Create a Benefit Strategy

• Having an exceptional employee-benefits program helps you attract and retain top talent. It also is an invaluable marketing tool because it motivates your employees to do superb work, which translates to customer satisfaction.

Build Brand Loyalty

• Studies show that customers spend 66 percent more on brands to which they are loyal. Similarly, at least 80 percent of consumers say that loyalty programs encourage them to keep doing business with a particular company. What’s more, a loyal customer is more likely to recommend your products or services to friends and family.

Provide Excellent Customer Service

• About 75 percent of consumers say top-notch customer service is a real test of a company’s worth. All customers expect great service, and they know they don’t have to accept anything less. Treat your customers like royalty if you want to stand out from your competitors!

source https://inmarkmg.com/agency/is-your-company-standing-out-from-your-competitors/

Is Your Advertising Serving You?

For your small business to succeed, you need to introduce your product or service to as many people as possible and accomplishing that will require a robust advertising strategy.

Your strategy should encompass various advertising mediums, so let’s look at a few of those.

Types of Advertising

• Internet marketing – You can use the internet to provide useful information about your business to your customers. This marketing may be in the form of blogs, direct e-mail, search-engine marketing, social-media marketing, pay-per-click advertising, and the like.
• Supermarket advertising – Supermarket advertising refers to ads displayed in various parts of a supermarket. The locations might include shelves, shopping carts, and receipts. This type of marketing method is an excellent way to make local business connections, especially in Dobbs Ferry, Westchester, NY.
• Giveaways & promotions – This platform serves up as another powerful way to encourage the public to engage with your business or brand. It can help create brand awareness, generate engagement with your target audience, and enables you to collect leads with high conversion rates.

There are a multitude of advertising methods to reach local customers, and it takes a combination of them to power your marketing program effectively. Take the time to research and understand your target market before identifying and employing the methods that promise to bring you the best return with that market. We recommend that you start by consulting with experts at inMark Media to make the best of your marketing efforts!

 

source https://inmarkmg.com/agency/branding/is-your-advertising-serving-you/

How to Define the Target Market for Your Product or Service

Any experienced entrepreneur will tell you that without defining a target market for your company’s product or service, your business won’t get off the ground. Marketing your business without a well-defined market is like venturing into unknown territory without a plan. You never know what you’ll find. Read on for some tips about defining your target market.

What is a Target Audience?

A target audience is a group of potential customers to whom you want to sell your company’s products or services. These are the people to whom you direct your marketing efforts. Customers who make up a target audience share similar traits, possibly in terms of:

• Demographics
• Income
• Purchasing power
• Interests and hobbies

Identifying your target audience, they represent a crucial piece of your company’s marketing strategy.

Social Media Analytics

Identifying your target audience also means integrating conclusions with objective data. Social-media analytics can be a great way of gathering this data. These measurements can help you understand who’s interacting with your business online, even if those people are not yet customers.

Defining Your Product or Service

Establishing your target market also requires that you identify what your products or services have to offer to potential customers. Start by listing all of the benefits of your product or service, then identifying people who have needs that those benefits address.

Keep on the Lookout for Changes to Your Audience

Be aware that your target market may change over time. For example, as people get older, their tastes and preferences often change. So, be sure you stay up to date with the changes in your market definitions and adjust your offerings accordingly.

Once you understand who your target audience is, you’ll know how to craft your marketing message to turn them into customers!

source https://inmarkmg.com/sales/how-to-define-the-target-market-for-your-product-or-service/

How To Boost Your Site’s Engagement

What is Costumer Engagement? -When visitors come to your business website, you want them to read your content, interact with your forms, and click on your you calls-to-actions (CTAs). When they do, you’re achieving website engagement.

So, how can you ensure you get maximum customer engagement on your site? Read on for some tips.

Social Media Engagement

In today’s digital world, consumers expect businesses to engage on social media. If you want your customers to believe you’re listening to them, you simply must be active on social media. The more engaged you are, the more engaged your customers will be.

Content Curation

Another critical online marketing strategy for boosting customer engagement is creating relevant content. Don’t write content to fill space. Write content that resonates with your visitors. When you do, you’ll start engaging with them more effectively because they’ll begin to trust you as an authority.

Easy Website Navigation

Your site navigation plays a tremendous role in engaging customers. If your site is challenging to navigate, your bounce rate will rise, and your user engagement will drop. Take into consideration getting a professional to develop an easy site to navigate.

A rule of thumb is that your visitors must be able to find the information they need in two or three clicks, at the most. Be sure to include a search box to make it easy for visitors to find what they need.

source https://inmarkmg.com/agency/social-media/how-to-boost-your-sites-engagement/

How Can You Convert Potential Buyers with Facebook Ads?

Facebook is a useful marketing tool. But if you want to be successful with this tool, you must learn how to use it properly. Let’s explore how you can convert potential customers with Facebook ads.

Use Professionally Created Visuals

Facebook favors images and videos over other types of content. Keep in mind that it takes only about 2.6 seconds for a viewer’s eyes to choose what to settle in on.

With that in mind, the visuals in your ads must stop your audience in its tracks. The best way to achieve this stopping power is by investing in professionally created, attention-grabbing videos and images.

Invest in High-Quality Copywriting

Another effective way to convert buyers with Facebook advertising is to write exciting, engaging, and persuasive content. Keep your copy concise and straightforward, devoid of business jargon and sales language. If you don’t have the expertise on staff, consider outsourcing your copywriting. High-quality text that reflects your brand’s personality is an excellent way to create customer engagement.

Include Persuasive Calls-to-Action

When you advertise on Facebook, never forget to include a call-to-action (CTA). Without asking for action, your ad doesn’t achieve your goals for what you want your audience to do when they view it.

A CTA gives your post purpose. You can use power verbs, such as “click,” “sign up,” “subscribe,” and “learn more,” to trigger your audience to act. Or get a little more creative and spice up your CTA to make it fun. Start a contest, ask a question, seek feedback, and the like.

Target the Right Audience

If your Facebook advertising is not delivering your desired results, it might be because you are targeting the wrong people. When you advertise on Facebook, start by targeting the low-hanging fruit – those people you believe are already interested in your product or service. These might include people who have:

• Subscribed to your mailing list.
• Clicked on your previous Facebook ads.
• Been clicking around your website.

Facebook also allows you to target people based on occupation, interests, age, location, gender, and more. These are highly useful classifications when it comes to marketing your product or service.

If you start with the tips we’ve presented here, you’ll start seeing positive results from your Facebook ads.

source https://inmarkmg.com/agency/how-can-you-convert-potential-buyers-with-facebook-ads/

How Can I Improve My Customers’ Experience?

Today’s consumers demand only the best customer experiences when they shop. Hence, if you’re a business owner, you must create memorable interactions with customers to build a loyal relationship and return business.

Read on for three powerful tips to help you improve your customers’ experiences with you.

Train Your Employees

Employees play an integral role in creating a robust customer experience. Train your staff to pay attention to customers, understand your products and services, and know your target market, this will help when employees have to provide information or help to customers. Sometimes it helps to motivate your team with incentives to deliver exceptional customer service.

Ask for Feedback

So, how can you tell if you’re delivering the best customer experience you can? It’s pretty simple, really: Ask your customers. There are several ways to ask for customer feedback, including direct mail, email, your website – and in-person contact.

Ask customers about their experiences with your products or services. And ask them how often they shop with you, if your pricing is satisfactory, and what improvements they would like to see.

Whether you have a startup business, or a local business regular feedback can help you maintain consistently excellent customer service.

Pro tip: Check Reviews from Google, Facebook, Yelp or other review applications to get valuable feedback from customers.

Show Appreciation

Your customers are far more likely to be loyal to your business if you demonstrate your appreciation of their role in the success of your business. Try offering incentives, such as discounts and free giveaways, sending greeting cards, and hosting customer-appreciation events.

Follow these three essential tips and maintain excellent customer service, start now!

 

source https://inmarkmg.com/culture/how-can-i-improve-my-customers-experience/