Wednesday, October 18, 2017

What Your Website Should Contain

No matter how small your business is, a website is completely necessary. A lot of behind-the-scenes work among consumers leads to your sales. If a consumer has no way of referring your business to family and friends on their social media platforms or through digital channels, you’ll be missing out on sales! A lot of consumers won’t even trust a company that doesn’t have a website. So, if you’re about ready to present your company online, here’s what you should be including.

Who you are

What does your business stand for? What does your business do? What are your missions for your own business and the industry?

These are all questions that potential customers may have, and your website should clearly have the answers!

While part of your target market may be impulse buyers who don’t fret about the company they’re buying from, a lot of your market is going to do some research. And, if you don’t have the answers for their questions, they might move to your competition.


Location, location, location!

Whether you’re selling a product or marketing a service, the location of your operations is extremely important information for consumers.

Some may need their product by a certain date, others will want to come into your store location, even more may want to figure out shipping costs.

If a consumer can’t find your location anywhere, you may be losing sales without even knowing it.
Let’s talk

Your website needs contact information. Preferably, your website should include a section that customers can fill out without leaving the site.

This section may include customer name, email, and comment, so it is easy for costumers to fill out and for you to respond to.

But, DON’T link this part of your website to an e-mail you never check! Response time to customer concerns and questions is critical to landing the sale.

If you prefer to only include contact information and not an entire section on your website, then make sure your e-mail is professional. Don’t use your actual name in the e-mail address. Instead, use your company’s domain name or a variation of it.

AKA: instead of “” use “” (if your company’s name was Yarn Of Love, that is.)


Easy-to-read copy

Think of a website that you would use. The most impressive ones have very little copy on their home page.

While this may vary depending on industry, limiting the information you throw at your potential market will hopefully increase their site-time.

Leave them wanting more. Leave them curious and willing to search through your website. Avoid big words, sentences, and jargon that your potential market wouldn’t understand.


A feedback section

Consumers love reviews. Including a feedback/testimonial/review section will give the skeptical or on-the-edge consumer a bigger push to buy your product or use your service.


Something to do

Your website should include a call to action. If there is no “Sign-up,” “Buy now,” or “let’s chat,” etc. button anywhere on your front page, you’re already losing costumers.



When there is a button to press that will bring a consumer elsewhere, curiosity takes over, and they click on it.

If there is nothing to click and your website is essentially one page with all the essential information—you’re leaving little to the consumer’s imagination or curiosity.

More people are using the internet everyday. The number of daily users keeps growing, and will continue growing, as internet is integrated into more gadgets like watches and even toys. Don’t let your company fall back on the one aspect that can lead to monumental success. If you’re ready to improve or start your online presence, reach out to inMark media about their website development and social media services.


Monday, October 16, 2017

Improve YOUR Brand Identity

Brand identity will create a loyal costumer base. Consumers are the reason you are in business, whether you want to believe that or not. Without them, your business would literally not exist.

But, it’s not enough to just target your potential market. Your brand identity is formed through every aspect of your business: the cleanliness of your website, the succinctness and lucidness of your content, the speed at which you deliver your product or service, your ability to properly conduct customer service…

Not sure how well your brand is received among your community? Check out these four tips to improve your brand:

Don’t sell a product

Instead, sell your brand. Your brand is the one most important aspect of your business. And, it’s the one aspect that will increase the likelihood of loyal costumers. If all you do is sell the product and focus your entire attention on the sole item you are producing, you will pay very little attention to customer service, your logo, or social media presence. This won’t create brand identity or consistent sales, just a single sale.

Instead, divide your time and create a balanced brand. Customers want to feel respected and cared about. If they feel like they are just another sale or number, they’ll feel less obligated to stick with your brand.

Even if you’re not selling them a product right away, remember the point is to sell your brand. So, give them valuable and useful information, create SEO content, post helpful tips on Instagram and Twitter that are actually usable. Overtime, you will build a loyalty with your audience that will lead to long-term relationships.

Transparency—don’t lie about who you are

Your brand identity is who you are. If your company doesn’t have a large focus on philanthropy, but believes in building a motivating community, preach that. Your brand is simply who you your business is and what you stand for—there is no need to lie about it.

Just remember to maintain your mission in all aspects and activities of your business to increase brand identity and recognition. Remain transparent, not just your costumers, but to your stakeholders, too.

Content is imperative

Businesses’ push toward SEO content is not just for search engine optimization, but to create a loyal audience, too. Imagine you buy a product and decide to give that company’s social media a follow. If that company only posts pictures of their products without adding any value, you’re going to get pretty bored of their social media and possibly even unfollow them (which means, a loss of audience)

Now imagine, instead, they post useful tips and tricks. This type of content will keep users attracted to their company because of its informative nature.

One very important item to note here: GRAMMAR, GRAMMAR, GRAMMAR! Most consumers are going to expect a professional presence, on social media, on your website, in person, wherever and whenever they are connecting with your business.
That means not understanding which they’re, their, or there, to use is going to severely deter customers. Even if your business is a plumbing service, and has nothing to do with writing or communication, consumers care about the professional essence company’s conduct business with.

Rebranding is okay

So, maybe by now you’re realizing that your business or brand needs a little redoing. The good news? Brands are kind of expected to change.

Think of a business as a person. People consistently grow and foster insight that changes the way we see values and missions. The same can happen to a business’s mission. If it happens with your company, then maybe it is time to rebrand.

Rebranding can seem like a scary and intimidating feat, but with the proper help from a marketing company, like inMark Media, the process can be stress-reduced.

Maybe your rebranding means a new logo, business cards, or paper collateral. Maybe it means recreating your social media presence. Whatever the situation, professionals at inMark will help you create and accomplish your goals.


Friday, October 13, 2017

Pinterest and Your Small Business

Social Media can significantly boost your sales, improve your business’s brand, or increase your local business’s awareness. You’ve probably heard that countless times, but how is it done? Well, first it’s important to understand how social media works. Not the technological jibber jabber—but how it works in society.

Each social media serves a different purpose for consumers—and for companies

Facebook could be a great place for companies to post a PR-related status or to share articles relevant to their industries or values. At the same time, Snapchat is a more intimate form of a social media, and is better for featuring “behind-the-scenes” of what a business does and stands for.

Okay, but what about Pinterest?

Pinterest is an exceptionally great platform for small businesses to grow brand awareness. And, it’s even more beneficial for company’s with blogs.

But, okay, there are plenty of websites and social media that will promote my blogs for you company. And, maybe you don’t have time to add another social media account to my already expanding arsenal.

Well, here’s the thing: Pinterest is one of the largest website traffic drivers.

Pinterest maintains over 150 million daily users. And, unlike users on Facebook, users on Pinterest are more likely to engage with your company, because they are interested in reading blogs.

User engagement doesn’t stop at just reading company’s blogs either. According to research released by Millard Brown, 87% of users have purchased a product because of Pinterest, and 93% have used Pinterest to plan a future purchase. That type of ROI is not one that you should pass up.

It’s not just engagement. It’s purchasing power, too.

According to Shopify research, Pinterest users’ typical orders value around $58.95, while Facebook referral orders value only $55. That may be only about a $4-dollar difference, but the possibility of $4 extra dollars per person with a 150-million-person audience is pretty lucrative.

Still not convinced it is worth your time, but think it may be worth your investment? There are agencies that will do the work for you. Companies like inMark media understand the usefulness of social media and how to use outlets to their greatest benefit.



Monday, October 9, 2017

An Easy Way to Target Your Local Market

When a small business has a goal to attract local markets, it can sometimes struggle with knowing exactly where that market is. Yes, it is local, but local can be a pretty broad word. Consumers’ behaviors can change weekly, if not daily, so it may be hard to predict the actions and locations of a small business’s target market.

However, one thing that remains constant in essentially every demographic across most markets? The need for food and the need to go food shopping. There is nothing more central in local markets than the neighborhood supermarket. Supermarkets give businesses, basically, all the key ingredients to a beautiful recipe: the location, the consumer traffic, all that’s missing? Exposure!

Supermarket advertising is the most effective form of localized brand advertising. It distinguishes companies and brands from nonlocal or even local competition. The continuous advertising repetition and exposure creates a consumer/company brand loyalty that is strictly incomparable to any other form of advertising.

Need more proof?

1. The repetitive nature of supermarket advertising creates a subconscious yet strong brand/consumer connection

The average supermarket shopper visits the grocery store about 2.2 times per week. That equates to, almost, 3 exposures of your ad per customer per week. At 3 exposures per week, there is very little room for the costumer to not notice your ad or brand.

2. Consumer’s prolonged shopping experience means more time exposing your brand to your target market. (A lot more than a 30 second commercial or newspaper ad would.)

The average supermarket shopper spends around 41 minutes at the supermarket—per trip. 41 minutes, at 2.2 times per week, means your company and brand will have an average exposure time of 90.2 minutes per costumer every week.

3. Supermarket shoppers are 90% more likely to visit the same supermarket year round than they are to visit multiple supermarkets.

Essentially, it’s almost guaranteed your target market will stay put. It’s just up to you if you’re ready for an investment that will multiple your brand recognition.

Even with the growth of technology, the average American is still visiting the grocery store on a weekly basis. Supermarket advertising guarantees repetitive, targeted and local exposure.


Friday, October 6, 2017

Getting More Followers

You finally created some form of social media account for your small business. Congrats! However, now that you’ve gotten the hang of posting, liking, and commenting, you want to keep the ball of momentum rolling. You want to make sure that all of your effort is going into something worthwhile. Your mindset might be sky high, but the amount of likes or followers you have is pretty bleak. If you find yourself in this situation, it’s important not to be discouraged or to give up. With social media, it’s important to remember that it is a science. What this means is that there’s a formula for success, and while it’s not guaranteed, it’s been supported through several accounts that have strong followings.

By performing the following actions, you’ll increase your following in a strategic way that can be repeated across other social media accounts as well.

Post great content
Give reason a people to follow your account by posting content that is going to be relevant and interesting to them. There are several ways to bring future followers to your account. but what makes them check your account after being exposed to it is by posting content that is worth revisiting. In addition to this, you want to create content that others can share easily. This will also bring big exposure to your account if content is shared with others you might not necessarily be reaching.

Follow other users
Not only is it good to know who your competition is, but it’s also good to know who your users really are as well. Follow those who follow you and even those that don’t. For example, if you happen to have an account for a dance studio, you should follow those in your dance classes as well as famous dancers or choreographers. You might be surprised at how many followers you’ll get by following big name celebrities. in addition, by showing users that you are willing to follow them back, you’ll gain a positive reputation.

Engage with others
There are several ways to engage with others on social media. The important thing to remember is that by engaging with users, you are giving them incentive to follow you. Users love it when their presence is acknowledged by the accounts they follow. In a way, it gives them the sense that you care enough about them to reach out to them. Ways to engage is by creating a hashtag. Hashtags link conversations- and users- to gather that may not have necessarily been connected before. Comments are also a great way to to engage. By commenting something as simple as, “Great pic!” you are not only acknowledging that users content, but their followers will also be curious as to who you are.

While you can never fully predict if a method is going to be effective, these actions have had a proven track record with accounts that have increased their followers considerably.




Thursday, October 5, 2017

Are Facebook Ads Worth the Investment?

Facebook Ads can be an extremely beneficial source to accumulate customers, if you know how to attract them. If used incorrectly, Facebook Ads may lead to only accidental clicks that do nothing to increase the profitability of your business.


Facebook user’s attention span is even smaller than most TV watchers.

While someone who is watching TV may be able to sit through 2 minutes of commercials, Facebook users have a typical attention span of eight seconds.  That means, if your Facebook ad isn’t getting to the point, or proving to worthy enough of attention in less than eight seconds, then you’re doing your business an injustice.


So, how do you properly use Facebook advertisements?

First, let’s look at the cost.

Facebook advertisements are relatively inexpensive, depending on your objective. Advertisements on Facebook are based on a “cost-per-click” basis.  Essentially, you pay for the amount of customers that engage with your advertisement. This may be in terms of link clicks, impressions, reach, or off-site conversions. Regardless, each objective will equate to a different cost to your business. But, on average, Facebook Ads cost about $.27 per click.

So, 1000 impressions will cost you $5.95. For a small business, that’s not too shabby.


But, still how beneficial are those clicks?

Well that depends on your objective. The most useful aspect of Facebook ads is expansion of brand awareness and recognition. If this is your sole goal, then Facebook ads are a great idea. Why? Because you’re basically increasing the organic reach you have, by paying for more viewers.


This is where the important part comes in.

You may have the objective down pat or the inexpensive cost perfectly lined out. But, you need an eye-catching, attention-getting, demographic-focused advertisement that will be sure to maintain the already minimal attention of Facebook users.

To do this, you could either create the advertisements on your own time or reach out to a small-business marketing agency that has the knowledge and creative expertise to create an on-brand and eye-catching ad.


Wednesday, October 4, 2017

The Art of Balancing

As we create several goals for ourselves , it can be difficult to work on completing them in addition to daily tasks that need to be completed. Goals are important to reach because they give us a needed sense of fulfillment, but at the same time, we need to be able to carry out daily tasks that others depend on. Basically, we also need to live normal lives. The answer to completing goals and also leading a normal, healthy life is to simply balance your life in all aspects, whether professional or personal. But balance is often easier said than done. It is because balancing can often be difficult for many that we decided to break down ways to be in control over your life and your achievements.


You’ve heard of the phrase, “work hard, play hard”, and it couldn’t be more applicable for balancing. While yes, you should consider work ethic when rewarding yourself, you should also consider the idea of separating more than anything. In an age where everything, including work or school, can be done online, it’s very easy to take a seat on your couch and complete all of your tasks there. However, the negative thing about this is that you make it difficult for yourself to back away when work is always in reach. Additionally, without a clear separation between work and personal life, you also risk confusing those in your personal life as to when you are available to them and when you need to work. If you have no other choice than to work from home, there are several ways to create work distinctive zones, One way is to create a space in your home that is the only place where you do work and also a space that serves solely to complete work. Another way is to go to a coffee shop or library if your work does not require speaking over the phone or verbally collaborating with others. However, if you work in a traditional office, make sure you take the time to do things that make your transition from work to personal life easier. Creating a playlist or listening to an audiobook on your commute home is a great way to do this.


In order to balance your work and personal life, you need to be able to prioritize what is most important to you in that moment. By taking the time to create lists of your priorities (which can change day-by-day) and to rank those priorities, you can appropriately budget your time and get a clearer vision of how much you need to complete in order to cross a priority off the list. Additionally, when you plan your priorities, you are less likely to feel conflicted as to what’s important to you when faced with an urgent circumstance. After you have created a list of priorities, it’s time to create another list. This list is more so a log of all of the tasks you complete on a day-to-day basis. Once you have created these two lists, you can start to insert your priorities and goals into your everyday activities. The idea is that the more you plan, the better your chances are at meeting your priorities and working on your goals.

Learn to say no

You are not being rude by saying no to others. When approached with attentiveness and tact, saying no can actually be quite freeing. The reality is, in order for you to balance things in your life, you need to be able to pick and choose. Just because someone has an opportunity or a project for you does not mean you have to take it. It’s okay to be more selective on what you wish to take on. If you take on too many things, it will likely decrease the amount of time and effort you can put into each of your projects. If your name is attached to it, you want to make sure you are proud of what your produce. It can be daunting to say no, especially with people you have a good relationship with. When you say no, be sure to acknowledge that the person is entrusting you with something and express your gratitude in their trust, explain why you can’t complete their request, and then follow up with an alternative solution for them.

By practicing these ideas, you’ll be on the path to balancing your professional and personal life, but also be able to feel fulfillment in both those areas as well.


What Your Website Should Contain

No matter how small your business is, a website is completely necessary. A lot of behind-the-scenes work among consumers leads to your sales...