Benefits of Digital Signage to Supermarket Owners

There’s stiff competition in the supermarket industry. Therefore, it’s important for every supermarket owner to differentiate their brand from the rest. Consumers look for an exceptional shopping experience in an attractive and inviting environment.

Therefore, digital supermarket advertising through digital signage becomes necessary. It improves communication with shoppers, providing them with all the information they need while shopping. Here are two ways digital advertising benefits supermarket shoppers:

1. Sales and Promotions

Digital signage helps to market daily supermarket sales and promotions. The modern consumer does not have time to go through a traditional supermarket circular before heading out for their weekly shopping sprees. They also don’t have time to look for coupons beforehand.

But, digital signage provides them with all the information they need about virtual coupons, promotions, and sales as they walk through different supermarket sections. With the savings, they can buy what they need on a regular or once-in-awhile basis.

2. Highlighted Recipes

With digital signage, supermarkets can advertise new food products to help shoppers identify the ingredients they need to prepare their intended meals. While some shoppers walk into supermarkets knowing the ingredients they need for their recipes, others just look for something new to prepare meals they’ve never tried before.

They can look up to digital signage for highlighted recipes they can try. The supermarkets avail all the ingredients for their highlighted recipes. That ensures the consumer has everything under one roof. Use of vibrant photos of different new dishes can easily convince shoppers to pick a highlighted recipe.

Contact us to find out more about our supermarket advertising services and deals near you.

source https://inmarkmg.com/supermarkets/benefits-of-digital-signage-to-supermarket-owners/

Small Business Trends

Today, it would take a lot for your small business to become successful. However, whatever it takes to attain business success should be done in moderation. After all, too much of something is dangerous. Focus on what you do best to enjoy unlimited potential to succeed in all aspects of your business.

Marketing Your Small Business

1. Aggressive Marketing

With the availability of various marketing tools, you can easily go overboard. Although the advertising strategies you’re considering have worked for other businesses like yours, don’t overdo it at the expense of the money you stand to generate.

However, what works for another brand might not work for yours. Furthermore, aggressive strategies might offend potential customers to say the least. It might also showcase your brand as “unserious” or desperate.

2. A Newly-Developed Business Website

Although each business requires a well-designed website to create a good impression and convey the right brand message, audiences are different. Whereas some might prefer websites in a simple design, others might look for a complex design with the latest updates in place.

Therefore, it’s important to design a website that’s bound to impress your target audience. For instance, a young audience might appreciate a site with an instant messaging service and a video introduction. The converse is true for an older audience.

3. Perks that Excessively Keep Progressing

Even the minutest of job perks can work for small businesses in attracting millenials to apply for their job openings. It’s all about the persons in question appreciating what’s on offer. For instance, working from home a few days in a month and a flexible dressing code can work for both millenials and small businesses. Well, unless your business is looking to fill a top-level position or it’s a startup.

A sleek website, large budget for marketing and exceptional perks can lure the right candidates to your job openings. But, they might not work for all businesses because no two firms are the same. Choose what works for your small business.

Contact us for more information about our marketing services and how you can promote your brand on a budget.

 

source https://inmarkmg.com/marketing/small-business-trends/

Why Your Small Business Needs a Blog

Your competitors are hogging on your online market share. Blogging, including engaging your target market on social media can be highly valuable. It can be a powerful marketing channel with great rewards for your small business.

Create an avenue for open communication between your business and potential customers. Creating an interactive online community shows you care and ready to listen and solve issues your customers might be experiencing.

Apart from conversing with your prospects and customers on your blog, you keep them up-to-date with current information about your business, products and services. You link to your clients through blogging. Here are two reasons your small business needs a blog:

1. Content is King

Blogging can help your business rank high on search engine search results pages because content is king. Create compelling and highly interesting content with the right keywords and phrases to post on your blog for higher search engine ranking. Keeping your blog fresh with new content regularly makes it search engine-friendly.

New content makes your page indexing easier for search engines, resulting in higher page ranks. Use built-in functions to notify search engines whenever you post new content. Great content also supports proper link-building to authority sources.

2. Blogging has never been Easier

Creating blogs and blogging is easy. No coding or professional experience is required to blog. Moreover, it takes little to no effort to keep your blog updated. But, the time and money invested in blogging guarantees huge rewards for your business.

Contact us to help you set up a blog for your business and start blogging today and engage your audience.

 

source https://inmarkmg.com/agency/why-your-small-business-needs-a-blog/

Why Office Culture is so Important

The essence of office culture goes without saying. As the modern office continues to evolve, the importance of corporate culture cannot be overlooked. Here’re three benefits of workplace culture:

A strong business culture has many benefits not limited to the following:

1. Retention

A strong office culture doesn’t just attract the right talent, but also retains employees. It gives workers a sense of belonging, hence they’re likely to work for your business for a long time. The result is few new employees, reduced turnover and increased chemistry among workers.

2. Identity

Your business values and identity highly depend on its culture. For instance, your employees are likely to set personal goals and meet them if your office culture involves goal-setting and achieving them being a priority. It gives your workers direction and keeps your business values coherent and easy to follow.

3. Image

Office culture can also influence your brand image, which in turn, affects your brand identity. A loving workplace environment and how you treat your workers can portray your brand image positively or negatively. If the environment is loving and employees are treated well, expect an increase in customer loyalty and thus sales.

These are important aspects of business culture and the trend is expected to grow in the future with more benefits for businesses.

 

Contact us for more information about our branding services and how we can help you create and improve your office culture.

source https://inmarkmg.com/culture/why-office-culture-is-so-important/

The Best Time to Post on Social Media

Social media platforms are a great way to keep in touch with your current audience. It takes more than the right caption, an attractive photo and a set of hashtags, you must determine the right time to post. The right timing for posting ensures you attain optimal reach. Different social platforms have unique timings for postings.

1. Understanding Your Audience

Key to finding the right time to post on social media is understanding your audience. When do they tend to hang out on the particular platform? Many users go on social media when free such as over lunch break and after work.

Therefore, you can post at around midday or after 5p.m over the weekday. It’s believed that most people are out and about over the weekend and thus don’t get time to engage on social media. However, note that the specific time for posting varies from one social platform to another.

What it means is that the right time to post depends on your audience. Find out more about them to find the right time to post on Instagram. Different time zones also mean they’ll be online on social media at different times. Use Instagram Insights to help you find the right time to make posts.

2. Hashtags

Although hashtag was first used on Twitter, today it’s used on Facebook, Instagram and Pinterest. The symbol “#” is used to represent the hashtag when followed by a phrase or word. A hashtag contains no punctuation nor spaces. Use them to organize content practically across various small business social media platforms.

Hashtags are simple, but develop many small communities of the same content. The tags are searchable and linkable to outside sources of the same theme. They can help you determine the right time to make posts on Instagram.

Still not sure of the right time to post on Instagram? Contact us for more information on determining the right time to post on your social platform.

 

 

source https://inmarkmg.com/agency/social-media/the-best-time-to-post-on-social-media/