Friday, August 30, 2019

The Secret Ingredients on Supermarket Advertising

Discovering the secrets to supermarkets’ advertising success is not as hard as you think. Retail marketing has loads of facts and demographics at its fingertips to drive the advertising decisions they make. Here are some of them.

Let the Promotions Begin!
In-store promotions can drive sales success. Working with the buyers to move products in this way also fosters a better relationship. Customers are instantly attracted to buying products supported by an in-store promotion. When a customer feels they are getting a bargain, it creates a feeling of optimism that they associate with the brand. It’s the same idea as the baker who throws in an extra free bun into the bag when the customer asks for six. That seventh bun gets the customer back in the door.

Did Somebody Say Discounts?
Discounts on products can drive sales. However, there is a fine line that a brand should not cross if it wants to maintain its cost appeal. Two for the price of one discounts uphold a brand’s glamour, whereas continuous discounted price tags can make the customer associate the brand with low quality.

Be the Customer You Want to Attract
Think about what draws you towards buying a product and turn that logic around to be an example of your customers’ mindset. If you see a product that you believe could be better represented, make a note of this for future discussion. Attracting customers to a product for the first time guarantees they will consider buying it again in the future.



source https://inmarkmg.com/supermarkets/the-secret-ingredients-on-supermarket-advertising/

Friday, August 23, 2019

How to Build an All Star Team

 

Team building creates a community of cooperation, support, and performance culture in the workplace. Use these strategies for building an all-star team.

You Can’t Use Up Creativity
The more you challenge your workforce to evolve, create, and produce, the more they will think laterally to solve any problems. When there is no recognized leader or conceptualizer, and everyone on the team is encouraged to come up with an idea, the creativity will flow. There is no such thing as a bad idea; instill this concept into the team, and your relationships with employees will dial down the fear of rejection and dial up the creativity.

Create a Happy Place
Standing desks, tables that seat an entire team, and room to pace and move have been shown to stimulate ideas and problem-solving skills. It also gives the manager a chance to see who works well on their own, and who works better as part of a team.

It’s Bonding Time!
Team building exercises held in a vacuum aren’t as effective as once believed. Most employees feel that the team building is contrived or unnatural and prefer other options. In fact, creating an event or activity that everyone enjoys and looks forward to can build a stronger team spirit and a more social atmosphere.

 



source https://inmarkmg.com/culture/how-to-build-an-all-star-team/

Friday, August 16, 2019

How To Use SalesForce For Dummies

 

Salesforce has unique features and CRM system strategies for small businesses that are budget-friendly. Save money and take the marketing into your own hands.

You Have Extensions?
Customer Relationships
You can customize extensions with management systems such as Salesforce. You can view these extensions at their online store. Some are free for small businesses to download, and others cost money.

Unity is Strength…When it’s Connected to Your Email Inbox
Integrate Salesforce into your email box. This strategy can streamline customer interfaces, email lists, contacts, and events into one synced sales cloud.

Email Templates? I Barely Know Her!
Even though it is uncommon, small businesses should install Salesforce for the email template options. It makes communication with clients much easier. There are many suitable options. Alternatively, the business owner can use design templates to create a unique email letterhead. This saves a business a considerable amount of money that would otherwise be used to hire a graphic designer. The template design software makes it easy for anyone with even basic computer skills to create an eye-catching font, format, or image. Salesforce saves money on manual email composition as well.



source https://inmarkmg.com/sales/how-to-use-salesforce-for-dummies/

Friday, August 9, 2019

HIBTBM: How I Became The Best Manager

Management must be the perfect blend of guidance, mentoring, encouragement, and leadership. The key is to increase productivity while decreasing stress levels.

Let’s Get Flexible!!
Reading statistics on how much an employee’s life is spent commuting to work is depressing. This feeling can be counteracted by allowing staff to work from home. Workspaces that encourage workers to congregate are better than cramped, individual offices.

Positive Cultures Breeds Successful Cultures
A work environment that prioritizes support and efficiency will provide employees with the time management skills to afford themselves more leisure pursuits.  A positive attitude toward effective communication, for example, ignoring emails outside of work hours, frees up more downtime.

The Stress Levels are Too Damn High
Emotions can get high when dealing with deadlines. By shifting the focus, you can create a culture of communication and productivity.  There is an expression “Sharing is Caring,” so allow your employees to share their ideas on stress relievers without compromising goals.

Shut Up and Meditate
Introduce meditation techniques into the workplace. Start with 5 minutes and expand it if necessary. Studies has shown that it improves work performance, co-worker relationships, and your overall mood.

Now You’re Talking
Communication is the best way to gauge if your team is doing well. Talking and listening are often forgotten managerial skills.

 



source https://inmarkmg.com/management/hibtbm-how-i-became-the-best-manager/

Friday, August 2, 2019

Bring All The Traffic To Your Website With These Tips!

Website development is an integral part of successful audience engagement. Carry on reading to find out about proven, effective design strategies that lead to increased conversions.

Loading…
Website loading speed is a critical factor in pleasing your audience. It doesn’t matter how interesting or entertaining your website is, if it takes too long to load, users will click off. Statistics show that if people have to wait more than 2 seconds for a page to load, they will not bother to continue with their engagement.

Reap The Benefits
This topic is a classic Features vs. Benefits debate. If your website concentrates too much on the features of a product, the interest level wanes. Customers prefer to read about how products can benefit them. Make sure your site promotes product benefits.

I prefer Living in Color
Keep the website user interested, no matter what page they click on first, by creating contrast in the color design. Don’t sacrifice readability over aesthetics.

Be Simple
Ease of navigation, perfect functionality, and product focus should be what your website offers the user. Keep simple designs and layout on your social media as well.

 

 



source https://inmarkmg.com/agency/web-development/bring-all-the-traffic-to-your-website-with-these-tips/

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