How Grocery Dividers Can Increase Your Company’s Brand Awareness

You’re at the supermarket, and it’s about time to check out. There’s already a costumer checking out in front of you, so you reach for the grocery divider on the checkout lane to separate your purchases from theirs. But, you quickly realize this is not any ordinary grocery divider.

Sure, you’ve seen grocery dividers before, but this one is different—it’s branded. InMark media’s brand bars offer advertisement space on grocery dividers in supermarkets across the country. Unlike other grocery dividers with advertisements, inMark Media’s includes a three-inch billboard that displays clearly branded advertisements for small and medium companies. Not convinced brand bars can suit your business? Check out what your business can benefit from advertising on an inMark media brand bar.

 

1. Just you and your market

 

Arguably one of the best perks of our braded grocery dividers is the exclusivity that comes with them. When you decide to make a (very smart) decision to advertise your small business on one of our brand bars, you are embarking on an exclusive opportunity. What does that mean for your small business? That your business is the only one in your industry that will be in your target market’s supermarket. So, all the shoppers will remember you, and only you, next time they need a lawyer, lawn service, etc.

 

2. They’ll see you again, and again, and again…

 

When you go to the grocery store and purchase something, you have to check out. It doesn’t matter if you go there three times in one day, three times in a week, or three times in a year.  The check-out process is completely unavoidable, and so is seeing the grocery dividers where your company’s advertisement could be! Repetition is one of the most important parts of building a brand, and branded grocery dividers make it almost completely effortless and almost guaranteed.

 

3. Completely tangible

 

There’s no better way to reach your market than to be in their hands—literally. Grocery dividers are tangible and constantly used by grocery shoppers. But, our brand bars take that to the next level, with a three-inch, completely unique, advertisement space for small businesses. It is so unique, that shoppers are bound to take take note of it.

 

Listen, everyone goes to the supermarket. I mean, do you know a single person who has never stepped food in a supermarket? Probably not. Make an investment in your small business that could lead your company right to your target market’s feet. Whether it’s a brand bar, cart corral, or brand bin, inMark media has all the advertising tools to bring your small business to success.

source https://inmarkmg.com/supermarkets/how-grocery-dividers-can-increase-your-companys-brand-awareness/

Leadership in the Workplace

Using Dividers to Increase Brand Awareness

You’re at the supermarket, and it’s about time to check out. There’s already a costumer checking out in front of you, so you reach for the grocery divider on the checkout lane to separate your purchases from theirs. But, you quickly realize this is not any ordinary grocery divider.
Sure, you’ve seen grocery dividers before, but this one is different—it’s branded. InMark media’s brand bars offer advertisement space on grocery dividers in supermarkets across the country. Unlike other grocery dividers with advertisements, inMark Media’s includes a three-inch billboard that displays clearly branded advertisements for small and medium companies. Not convinced brand bars can suit your business? Check out what your business can benefit from advertising on an inMark media brand bar.

1. Just you and your market

Arguably one of the best perks of our branded grocery dividers is the exclusivity that comes with them. When you decide to make a (very smart) decision to advertise your small business on one of our brand bars, you are embarking on an exclusive opportunity. What does that mean for your small business? That your business is the only one in your industry that will be in your target market’s supermarket. So, all the shoppers will remember you, and only you, next time they need a lawyer, lawn service, etc.

2. They’ll see you again, and again, and again…

When you go to the grocery store and purchase something, you have to check out. It doesn’t matter if you go there three times in one day, three times in a week, or three times in a year. The check-out process is completely unavoidable, and so is seeing the grocery dividers where your company’s advertisement could be! Repetition is one of the most important parts of building a brand, and branded grocery dividers make it almost completely effortless and almost guaranteed.

3. Completely tangible

There’s no better way to reach your market than to be in their hands—literally. Grocery dividers are tangible and constantly used by grocery shoppers. But, our brand bars take that to the next level, with a three-inch, completely unique, advertisement space for small businesses. It is so unique, that shoppers are bound to take take note of it.

Listen, everyone goes to the supermarket. I mean, do you know a single person who has never stepped food in a supermarket? Probably not. Make an investment in your small business that could lead your company right to your target market’s feet. Whether it’s a brand bar, cart corral, or brand bin, inMark media has all the advertising tools to bring your small business to success.

source https://inmarkmg.com/supermarkets/using-dividers-to-increase-brand-awareness/

8 Tips for SEO Copywriting

If your company isn’t on the SEO bandwagon yet, don’t fret! SEO content is a habit that just about anyone can master with the proper skills and mentoring. Are you ready to take your company’s website and online presence to the next level? Check out these tips to get your blog on its way to success.

Active Voice

Always stay in the active voice: on your blog, on your website, on your social media…

Passive sentences are often confusing to readers. Active sentences are easier to follow and understand. Take these two sentences for example:

“Our company creates top-of-the-line motion graphics.”

vs.
“Top-of-the-line motion graphics are created by our company.”

The former is shorter and clearly easier to read and understand. The subject and verb in the latter sentence are hidden. Readers don’t even know what the subject of the sentence is while until they’re halfway through.

Searchable headlines

Headlines are one of your best bets for views. If visitors don’t have any sort of curiosity, they won’t click on your material. Create headlines that will attract eyes and searches.

Use your emotion

Your blog is your voice, not an essay. Lean back, relax, and let your voice flow. There’s nothing wrong with adding a little slang or abbreviations if it correlates with your audience.

Make a Call-to-Action

Even your blog is a selling point for your business. If there is nothing for your audience to do but read and leave, those sales ain’t happening. Give your readers good information, and point them in the next direction you want them to go.

Keywords

Yes, keywords will help your blog and website increase in SEO ranking, but don’t go crazy. Write good content that your audience will actually want to read, and your ranking will take care of itself.

Positivity

In fact, your appealing to your audience matters so much, that your overall tone can lead to lost views. Instead of focusing on negative situations or “pointing fingers,” try to focus on solutions and collaboration.

Concise, Short, To-The-Point

There are very few people who will actually read your entire blog. Most are going to do the skim, read a couple points, and move on trickery. Make sure your posts are not too long; otherwise once-willing readers will leave your page almost immediately.

Lists

There’s a reason that so many articles and posts are list based—because they work. The attention span of current users is only getting shorter. If a consumer can scan your bolded and bullet-pointed article, they’ll be more likely to stay longer.

 

If you’d rather get the help from copywriting professionals, reach out to inMark Media. Or, if you want to have control of your blogs but just need guidance, check out their other SEO articles.

source https://inmarkmg.com/web-development/8-tips-for-seo-copywriting/

Diffusion of Innovation

Marketing a new product requires a lot in terms of planning, promoting, etc.

The theory of diffusions of innovations tries to explain why a population will adopt a new product at different times.  To understand how your small business can use this theory to master the launch of a product, let’s look at what the theory says:

When an innovating product hits the market, it will have a distinct product life cycle. The speed of adoption among users and consumers will basically determine the length and extremity of a product’s life cycle.

The theory suggests there are five main groups of adopters in a population. Below is a brief description of each group of adopters for an innovating product:

• Innovators: These are the first people to take a risk and accept your product. They are usually highly sociable people who have not only a lot of influence on a population, but enough financial stability to take risks. These prominent social leaders will have a large influence on the community.

 

• Early Adopters:  These people are usually the opinion leaders in their communities. They may have a lot to say on Facebook and Twitter or they may just simply be a “people-person.” They are also pretty financially stable, but are more discreet about their adoptions than innovators.

 

• Early Majority: The early and late majority groups are where most of a population will lay.  In particular, the early majority group adopts an innovation quite some time (depending on the product) after the first two groups. They don’t have positions of opinion leadership in their communities, but do have higher social statuses.

 

• Late Majority: These people are a lot more stubborn than the early majority and will typically wait until they are certain that there are benefits from this new product to adopt it. This group will wait until a majority of the community has adopted the product before they themselves skeptically adopt it.

 

• Laggards: This last group of innovation adopters tend to have lower social status, low financial stability, are usually older in age, and only really in contact with family and close friends.  These people may adopt the product but may also never adopt the product.

 

To successfully strategize using this model, it’s important to understand your product and what sections of your community (age, location, gender, etc.) will fall under each of these categories. Each group of adopters should be targeted in a different way.

How to use it?

Sure, this model has a lot to do with new tech products, but it can be used in just about any industry.

For a moment, pretend you run a new business that sells protein powders and supplements. You believe your product is much different than other protein powders, so you consider it an innovation. Let’s look at how you can reach each of these groups through your different communication channels:

• Innovators: Bring the product to fitness expos. Reach out to athletic influencers on Instagram, Twitter, and Facebook and send them a free product in exchange for a shout-out.

 

• Early Adopters: Offer a discount code to Early Adopters that they can give to their followers in exchange for a small commission. Discount codes increase your sales and create loyal costumers.

 

• Early Majority: Your work with the above two groups will hopefully aid the attraction of this group. But, in the case that this is not occurring, try Instagram and Facebook ads and promotion, create a blog section on your website, post recipes and how-to’s on your social media.

• Late Majority: As we said, this group is very skeptical, so testimonials and reviews will be very beneficial in attracting this group. Ask customers to leave reviews on websites like Yelp! to help attract this group.

 

• Laggards: This group is not really worth extreme investment, unless by chance you think trying to attract them is extremely beneficial. This group is this stubborn, so marketing to them will be wasted time.

This type of marketing strategy, where you essentially create 4-5 different strategies for one product, will be most beneficial if your product is an innovation. If your company launches many new products throughout the year, this type of strategy many not be as practical time-wise.

If your company is ready to take the next steps in promoting your new products, reach out to InMark Media today! InMark’s team of professionals in social media, design, brand and website development, can help get your strategic plan on its feet.

source https://inmarkmg.com/uncategorized/diffusion-of-innovation/

Important Morning Habits

Personal growth is to success as water is to the ocean. The more water there is, the bigger the ocean is. The more personal growth you achieve, the more success you’ll achieve.

Personal growth is so great because no one else can do it for you. It is simply up to you to create a mindset that fosters self-development.

Yes, some people are born into money or a successful family, but success, especially in self-development, means more than monetary funds. Truly successful people find an impeccable balance between work, social, and familial life. However, it will take practice and habits to develop such success. Luckily, there are five habits you can begin instantly (and without dropping a single penny) that may lead you on a path to intrinsic and external success.

Make your bed

It’s the first task you complete that will positively affect your mindset for the rest of the day. It may seem like a small task that is too superficial or minuscule to make much of a difference, but in fact that’s completely untrue. Its minuteness is exactly what makes it so spectacularly powerful.

The Power of Habit author, Charles Duhigg attributes productivity with bedmaking. In his highly acclaimed book, he states “making your bed every morning is correlated with better productivity, a greater sense of well-being, and stronger skills at sticking with a budget.” One of the most important parts of a bed-making habit, is that it starts at the beginning of your day, Duhigg suggests. He calls it a “keystone habit,” because it creates a spiral effect of productive behavior.

In his famous address during the 2014 commencement at the University of Texas, Navy Seal William H. McCraven, addressed the crowd of graduates with a simply proposition: make your bed, and your will succeed. Specifically, he advised “If you want to change the world, start off by making your bed. If you make your bed every morning, you will have accomplished the first task of the day. It will give you a small sense of pride, and it will encourage you to do another task, and another, and another. And by the end of the day that one task completed will have turned into many tasks completed.”

Eat breakfast

And… not just any breakfast. As the saying goes, this meal is the most important meal of the day—and for good reason.

Your body was just on complete mental and physical shutdown for 6-8 hours (or maybe less, if it’s a stressful week). When you wake up, you are essentially rebooting your entire system. Breakfast helps this transition. A nutritious balanced meal will give your body the energy it needs to begin the day. And not just your legs to walk to your car or your arms to blow dry your hair, it will give your brain energy to focus and concentrate throughout the day!

Meditate

Take a moment to be with yourself. A daily meditation habit can lead to reduced stress and anxiety, a clearer and more precise focus, and a greater sense of self-development. Completing a meditation session upon awakening allows your mind to flow free of distractions. It is one of the few moments in your day that will help you reconnect with your inner self and inner passion—the one thing that will determine success.

Write down three goals

Goal setting is an imperative part of personal growth. Without goals and proper planning, no true success will come to fruition (except for extremely lucky and rare situations.) Like meditation, writing when your brain is beginning to reboot will allow a clear flow of thoughts. It is the truest form of your self, before your thoughts are altered and steered by distractions.

Write down three things you are grateful for

The most important part of a successful life is to understand and be grateful for the present. Staying present in the moment will aid your ability to process situations thoroughly and realistically, while allowing you to understand the impact it will have on the future. After you write down your goals for the future, take a moment to think about three things you are grateful for in the moment. Try to think of different aspects of your life each day.

In the rare case you can’t think of anything new, try to think about why. Why are you struggling to think of special moments, people, or activities in your life, and what can you do to change that.

source https://inmarkmg.com/uncategorized/important-morning-habits/

What Your Website Should Contain

No matter how small your business is, a website is completely necessary. A lot of behind-the-scenes work among consumers leads to your sales. If a consumer has no way of referring your business to family and friends on their social media platforms or through digital channels, you’ll be missing out on sales! A lot of consumers won’t even trust a company that doesn’t have a website. So, if you’re about ready to present your company online, here’s what you should be including.

Who you are

What does your business stand for? What does your business do? What are your missions for your own business and the industry?

These are all questions that potential customers may have, and your website should clearly have the answers!

While part of your target market may be impulse buyers who don’t fret about the company they’re buying from, a lot of your market is going to do some research. And, if you don’t have the answers for their questions, they might move to your competition.

 

Location, location, location!

Whether you’re selling a product or marketing a service, the location of your operations is extremely important information for consumers.

Some may need their product by a certain date, others will want to come into your store location, even more may want to figure out shipping costs.

If a consumer can’t find your location anywhere, you may be losing sales without even knowing it.
Let’s talk

Your website needs contact information. Preferably, your website should include a section that customers can fill out without leaving the site.

This section may include customer name, email, and comment, so it is easy for costumers to fill out and for you to respond to.

But, DON’T link this part of your website to an e-mail you never check! Response time to customer concerns and questions is critical to landing the sale.

If you prefer to only include contact information and not an entire section on your website, then make sure your e-mail is professional. Don’t use your actual name in the e-mail address. Instead, use your company’s domain name or a variation of it.

AKA: instead of “Christina.Smith@gmail.com” use “YarnOfLove@gmail.com” (if your company’s name was Yarn Of Love, that is.)

 

Easy-to-read copy

Think of a website that you would use. The most impressive ones have very little copy on their home page.

While this may vary depending on industry, limiting the information you throw at your potential market will hopefully increase their site-time.

Leave them wanting more. Leave them curious and willing to search through your website. Avoid big words, sentences, and jargon that your potential market wouldn’t understand.

 

A feedback section

Consumers love reviews. Including a feedback/testimonial/review section will give the skeptical or on-the-edge consumer a bigger push to buy your product or use your service.

 

Something to do

Your website should include a call to action. If there is no “Sign-up,” “Buy now,” or “let’s chat,” etc. button anywhere on your front page, you’re already losing costumers.

 

Why?

When there is a button to press that will bring a consumer elsewhere, curiosity takes over, and they click on it.

If there is nothing to click and your website is essentially one page with all the essential information—you’re leaving little to the consumer’s imagination or curiosity.

More people are using the internet everyday. The number of daily users keeps growing, and will continue growing, as internet is integrated into more gadgets like watches and even toys. Don’t let your company fall back on the one aspect that can lead to monumental success. If you’re ready to improve or start your online presence, reach out to inMark media about their website development and social media services.

source https://inmarkmg.com/web-development/what-your-website-should-contain/