Monday, February 26, 2018

Supermarket Advertising: Branding

As a business owner, ask yourself, “what do I want out my advertisements?”.  If you are looking for quick, one time sales, supermarket advertising isn’t the platform you want. You may get one here and there, but for the most part, it doesn’t work like that.

What you want is good branding to convert those one time sales into life long clients. These are the goals of a company that focuses on the bigger picture, the long haul, and becoming self sufficient.

Let’s talk about how supermarket advertising is an effective branding tool for any business.

Guaranteed Exposure

Advertising in a supermarket is great for your branding because of its guaranteed exposure. Everyone in town goes to their local supermarket; your ad is sure to be seen by anyone who comes into the supermarket. This isn’t even the best part about our program.

Repetition

Ask yourself, how many times does your household go to the supermarket a week? Whether it is for a big shopping list, or to quickly grab some needed ingredients, or just a gallon of milk. People tend to go to their local supermarket 2 to 3 times a week. That is 8 to 12 times a month! That means your ad is constantly being exposed to your local audience. Repeated exposure calls for long term branding, implanting your brand in their heads subconsciously.

Targeting

This is the icing on the cake when it comes to what we offer you. All of our supermarket programs are built around precise targeting. This means you do not have to worry about their ad getting to the right people. Your target market is bound to shop at their local supermarket.

Branding  is important to every business. Make it a priority for yours. With our supermarket advertising your branding will be taken to another level. With constant repeated exposure to your local audience, you are bound to become the most well-known business in your community.

Contact us to find out how you can become an exclusive advertiser in your community!

 



source https://inmarkmg.com/supermarkets/supermarket-advertising-branding/

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