Picture this, you just spent 30 minutes looking for a leather jacket on your phone. You didn’t find anything you like so you start browsing through your Facebook news feed. You spot an ad that you think is directly targeted to you because it was a leather jacket the caught your attention.
Well it was targeted to you. Someone handling that Facebook ad specified their target market to reach your device. And you clicked on it and continued to buy your desire jacket! Everyone wins.
Flexibility
As a business owner it would be smart to utilize this kind of advertising to get the best return on investment. Using Facebook ads, you are able to manage your daily limit spent on advertising and update your ads as you please. So, if one is not working, you can try another. With plenty of different ways to make your ad unique, the possibilities are endless.
With so many ways to create your ad, it can also be confusing. If you don’t know what you’re doing you may as well throw your money out the window. It is difficult to create an ad that generates a return on investment that is beneficial to your business.
Setting Goals
Or maybe, you don’t need actual sales. What if you just want some reach, or awareness of your brand. Facebook allows you to choose goals you’ve set yourself within the list they offer. Divided into 3 main categories, awareness, consideration, and conversion. Choose what you want your ads to focus on and continuously test them.
Pictures Attract
Witty, attention-catching headlines and text can only do so much. People like to be enticed with visuals. Whether it is a still, or motion graphic, a visual will likely be the missing piece to a good ad.
This is where WE can help You! Contact us to manage your Facebook ads and for any other agency services you may need.
source https://inmarkmg.com/social-media/utilize-facebook-advertising/
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